Digital Marketing » Conferences » Offline » Jason Barnard, Kalicube CEO and EO Paris Member, Attends Strategic Masterclass and Networking Evening at L’Étrier on September 25, 2025.

Jason Barnard, Kalicube CEO and EO Paris Member, Attends Strategic Masterclass and Networking Evening at L’Étrier on September 25, 2025.

PARIS, FRANCE - On September 25, 2025, Jason Barnard, founder and CEO of Kalicube®, joined fellow members of the Entrepreneurs’ Organization (EO) Paris chapter for an evening masterclass and networking dinner at the Clubhouse de l’Étrier in Paris. The event, which kicked off the chapter’s year of learning, featured a masterclass on the art of persuasion led by renowned communication expert Thierry Watelet.

Jason Barnard engaged with EO Paris leadership, strengthening his network within the entrepreneurial community.

As a member of Entrepreneurs’ Organization since 2025, Jason Barnard actively participated in the event, engaging with chapter leaders including Guillaume Bacouac (President of EO Paris), Edouard Duval, Thierry Watelet, Hubert Chartin, Aigoul Serikbayeva and Alejandra Malo. His conversation with Guillaume Bacouac led to an invitation to help organize the upcoming tri-chapter retreat with EO Ireland and EO Italy and encouragement to apply for a position on the EO Paris board in 2026.

    • Jason’s Key Takeaway: The masterclass provided a rhetorical framework that immediately clarified Kalicube’s unique market position.

    3x-non-1x-oui

    One of the evening’s most memorable moments came during Thierry Watelet’s masterclass, which examined Barack Obama’s early speeches and highlighted four rhetorical techniques he used to inspire, persuade, and lead - focusing in particular on antéisagoge: a strategy built on three “no’s” followed by one decisive “yes.”

    This technique resonated deeply with Jason Barnard, who immediately drew a parallel to how he communicates Kalicube®’s unique value:

    • Kalicube is not an SEO agency.
    • Kalicube is not a PR agency.
    • Kalicube is not a personal branding agency.
    • Kalicube is the company that translates your brand narrative into the native language of Google, ChatGPT, and AI - so machines present you to your audience with the authority you deserve.

    This provided Jason with new clarity on how to communicate Kalicube’s unique value while closing down conversations about what it is not.

    Just as Obama’s speeches inspire trust and action, Kalicube’s methodology ensures your brand earns the same recognition and authority online. Entrepreneurs spend years perfecting their message for investors, clients, and teams - but too often, they leave machines like Google and AI to misinterpret or dilute it.

    With Kalicube, your narrative doesn’t get lost in translation. It gets amplified.

    If you want to control how Google, ChatGPT, and AI present your business, the same way great communicators control their narrative, book a call with Jason Barnard today.

    Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

    Similar Posts