Category Archives: podcast

Four Horsemen of the Apocalypse #SEOisAEO with Rand Fishkin at @yoastcon

Throw your old inbound marketer’s playbook out the window. Social is walled in, Google Organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand shares some rather good ideas about how to adapt to this new world. Oh, and watch out for the Green Pants.

Are PWAs the future, or just a fad? #SEOisAEO with Aleyda Solis @search_y_paris

Progressive Web Apps tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind them. Aleyda and Jason discuss where this is taking us.