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Throw your old inbound marketer’s playbook out the window. Social is walled in, Google Organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand shares some rather good ideas about how to adapt to this new world. Oh, and watch out for the Green Pants.
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Google investing in WordPress. For speed? For structure (aka Gutenberg)? For AMP? For PWA? Or just to make the web more Google-shaped? Yoost cuts to the chase. Oh, and by the way, “making money is boring” – great stuff, Yoost !
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Is Amazon the only place to look for the future of ecommerce? They certainly look to have a big advantage. Dan talks us through SEO and SEA on Amazon today and tomorrow. Looks like we might be underestimating this amazing opportunity.
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Split testing CRO is very common, split testing SEO hardly anyone does it. And even fewer bring the two together. Distilled do! And Will tells us all about why and how… They also mix-n-merge CRO and SEO split testing to help make the best decisions!
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The only economic model for voice search so far is “sell the device”. How are things evolving, and where are Google, Amazon, Facebook and Apple going next?
Read more here https://www.innovell.com/what-does-voice-search-ad-targeting-look-like/
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At first sight, Baidu appears to be a Google copy both in terms of the services it offers and its business model. But it is ? Véronique and Jason have a chat about what Baidu does and doesn’t do.
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Progressive Web Apps tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind them. Aleyda and Jason discuss where this is taking us.