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Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing…

Published on EcommerceNation July 05, 2018 (Jason Barnard) THE CONCEPT With a quality  on-page SEO, with the DSA, you can build profitable, low-maintenance AdWords campaigns. Three important concepts to bear…

Brand SERPs You Really Should Be Tracking (and Improving) Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore {Brand} SERPs at your peril! Search queries in the SERPs for…

Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up.More fluid“Machine learning is something new under the sun: a technology that…

Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use…

Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage….

Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5…

Published on EcommerceNation June 05, 2017 (Jason Barnard) In this article, I will address the issue of successfully optimizing your Google Merchant feed. Product specifications are here. A note on the quality…

Published on EcommerceNation May 02, 2017 (Jason Barnard) In this mini guide I will present one simple DIY strategy for each of : short, mid and long-term SEO strategies for…