Articles

Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I...

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) Published on SearchEngineJournal December 12, 2019 by Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API that may...

How to Create a Google-Friendly FAQ Section Published on SEMrush October 29, 2019 by Jason Barnard Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am...

10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Published on SEMrush July 05, 2019 by Jason Barnard Q: Who Googles a brand before they sign...

Published on GrowthHackers March 19, 2019 (Kendra Jaros) This is the part of the article that cite Jason Barnard’s work: Schema markup is a powerful search engine optimization tactic that...

Practical Techniques to Improve Both Brand and Brand Review SERPs Published on SEMrush October 30, 2018 by Jason Barnard Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and...

Building Profitable Adwords Campaigns Using On-Page SEO Published on EcommerceNation July 05, 2018 by Jason Barnard The Concept With a quality  on-page SEO, with the DSA, you can build profitable,...

Brand SERPS You Really Should Be Tracking (and Improving) Published on SEMrush June 07, 2018 by Jason Barnard Ignore {Brand} SERPs at your peril! Search queries in the SERPs for...

An Introduction to Machine Learning in SEO / AEO Published on Oncrawl May 31, 2018 by Jason Barnard What is Machine Learning? The following quotes really sum it up.More fluid“Machine...

Understanding and Credibility: A Simple Approach to AEO Published on SEMrush March 22, 2018 by Jason Barnard In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine...

Advanced Techniques to Be the Featured Snippet: Position 0 - A Guide Published on SEMrush January 18, 2018 by Jason Barnard Featured Snippets, Answer Boxes or Position 0… whatever one chooses...

Semantic HTML5 for Content Writers - The Essential Guide Published on SEMrush November 01, 2017 by Jason Barnard Google and Bing love semantic HTML5, so it is great for SEO! This article...