Acquiring A Company? 20 Critical Steps For A Successful M&A Deal
Extract from: Acquiring A Company? 20 Critical Steps For A Successful M&A Deal, published on Forbes February 29, 2024 3. Do Your Research The single most powerful thing you can do…
How To Take Control Of Your Personal Brand On Google
Published on Forbes (Jason Barnard) When you Google your name, do the search results truly reflect who you are? Are they a fair representation of your personal brand, or are…
16 Wellness Perks Your Employees Will Get Excited About
Extract from: 16 Wellness Perks Your Employees Will Get Excited About, published on Forbes February 12, 2024 5. Adopt Family-Friendly Policies Companies can entice employees by allowing people to balance work and…
Modern SEO: Packaging Your Brand and Marketing for Google
Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines….
How to Build a Productive, Happy Team to Scale Your Agency
Published on QuickMail (Jason Barnard) My name is Jason Barnard, and I am a serial entrepreneur and CEO. Over the last 3 decades, I have built three robust, lean, and…
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
Published on Search Engine Land (Jason Barnard) More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. In July, Google released…
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been…
10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand…
Kalicube and Wordlift Announce Long-Term Semantic SEO Partnership
Kalicube has been working with Wordlift since 2018. We recently made a public announcement about our partnership. Why now? Good question ! Link building and word counting have been the…
How to Optimize for AI ‘Answer Engines’
Published on PracticalEcommerce February 20, 2023 (Armando Roggio) Still SEO AEO is still SEO. The fundamental process is the same, requiring marketers to: Get technical optimization right, Identify keyword phrases and entities, Create…
Why You Should (or Shouldn’t) Use AI Content Generators in 2023
Published on Sitechecker December 12, 2022 (Ivan Palii) Predictions about the future of AI content generation tools for SEO in 2023 Google will present any entity (person, company, music group, book,…
Google Is Now a Semantic Search Engine. What Does It Mean?
Published on Wordlift (Jason Barnard) Since 2010, Google has started a process of semantic transformation. After acquiring Metaweb (an innovative startup) and founding, together with other search engines, Schema.org, Google has finally turned…