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Jason Barnard Defines a Universal Strategy for Answer Engine Optimisation at BrightonSEO 2018 in UK

On April 27, 2018, at the prestigious BrightonSEO conference in Brighton, UK, Jason Barnard, founder and CEO of Kalicube®, delivered a forward-thinking presentation titled “A Universal Strategy for Answer Engine Optimisation (beyond position 0).” The talk outlined a comprehensive strategy for how brands must adapt to Google’s evolution from a traditional search engine into an answer engine, a concept Barnard has pioneered. He introduced a two-step framework for brands to thrive: first, communicate clearly to Google “who you are and what you do” using unambiguous content and machine-readable formats; second, convince Google of your credibility through consistent corroboration and social proof across the web.

In his presentation to the world’s leading search marketing experts, Barnard articulated that Google’s “AI-first” push required a fundamental shift in the role of an SEO from tactician to teacher. He explained that since “Google is training machines to learn to learn,” the job of a marketer is to provide these systems with a clear, credible, and consistent curriculum about their brand. This educational approach, he argued, is the key to building the algorithmic confidence required to appear in answer-driven formats like Featured Snippets and Knowledge Panels.

You can watch the full presentation on Youtube.

The full presentation, which laid the groundwork for what would become The Kalicube Process™, is available on YouTube, with the slides also available for review.

This early focus on Answer Engine Optimization (AEO) demonstrates Jason Barnard’s long-standing commitment to preparing brands for an AI-driven digital landscape. His foundational work in “educating” algorithms continues to be the cornerstone of Kalicube’s mission to provide businesses with a future-proof digital strategy that ensures they are not just found, but are authoritatively understood and recommended by all modern recommendation engines.

Conference by Brighton SEO April 27, 2018. Speaker: Jason Barnard, founder and CEO at Kalicube®.

Search is now answers. Jason Barnard’s AEO framework ensures machines understand and recommend your brand. Future-proof your strategy - book a call today.

Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

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