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Jason Barnard Attends the SEMrush E Commerce Meet Up Paris- November 22, 2018

Jason Barnard Attends SEMrush E-Commerce Meet-up 2018

On November 22, 2018, SEMrush France hosted its first dedicated E-commerce Meet-Up in Paris, bringing together digital marketers, developers, SEO specialists, and online store owners for an evening focused on growth, performance, and practical strategies for succeeding in e-commerce.

Held as an in-person networking and learning event, the meetup centered on one clear objective: helping e-commerce businesses increase visibility, performance, and profitability through smarter SEO, stronger technical foundations, and data-driven decision-making.

The discussion was shaped by three respected voices in the industry - Nicolas Mercatili, Natalia Zhukova, and Aymerik Bouchacourt - each addressing a different, yet complementary, dimension of e-commerce success.

Nicolas Mercatili - Practical SEO for PrestaShop & E-commerce Sites

Nicolas Mercatili, founder of CreaNico and a recognized specialist in PrestaShop and e-commerce SEO, delivered one of the most technical and implementation-focused presentations of the evening.

Rather than discussing theory, Mercatili shared concrete actions store owners could apply immediately to improve their website’s search visibility and performance.

Natalia Zhukova - Data, Market Research & Competitive Intelligence

Natalia Zhukova, representing SEMrush, contributed a strategic and analytical dimension to the meetup. While no public transcript of her presentation is available, her role as a market research and data specialist at SEMrush strongly suggests that her contribution centered on turning data into actionable strategy.

Her perspective would have helped attendees understand:

  • How to analyze competitors in the e-commerce space
  • How to identify high-value keywords and untapped market gaps
  • How to interpret consumer search behavior
  • How to track trends across different regions and industries
  • How data can guide decisions on which products, categories, or niches to prioritize

In contrast to purely technical SEO, Natalia’s approach reinforced the idea that successful e-commerce growth starts with understanding the market. SEO, in this sense, is not just about ranking for keywords - it is about anticipating demand and aligning business strategy with real search data.

Her insights added an essential layer of market intelligence to the evening’s discussions.

Aymerik Bouchacourt - Performance & Growth Mindset

Aymerik Bouchacourt brought a performance-driven business perspective to the meetup. Drawing on his experience in the French digital marketing and agency ecosystem, his contribution highlighted the importance of results, user experience, and profitability, not just visibility.

Bouchacourt’s message reminded attendees that traffic alone is meaningless if it does not convert into revenue. The true measure of success in e-commerce lies in efficient, measurable, and scalable growth.

    • Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

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