Kalicube at Digital Marketing Europe 2025

This article is originally published on kalicube.com.

Vilnius, Lithuania – From March 18 to 20, 2025, the Lithuanian capital hosted the 6th edition of Digital Marketing Europe (DME) 2025, a premier international conference that brought together global marketing experts, innovators, and thought leaders. With more than 500 attendees from over 30 countries, it stood out as one of the year’s most impactful digital marketing events. The conference featured insights from over 40 internationally recognized experts and offered attendees five hands-on workshops across four distinct tracks.

Kalicube, led by CEO and Founder Jason Barnard, along with Mariana Franco and Olena Yemelianova, attended DME 2025 as the Gold Sponsor, reinforcing our commitment to driving innovation and excellence in the digital marketing industry.

A Gathering of Global Marketing Minds

Held at the Multikino venue in Vilnius, DME 2025 attracted a diverse audience of marketers, content creators, data analysts, and advertisers. The conference served as a platform for professionals to network, share knowledge, and explore the latest trends in shaping digital marketing today. 

Keynote Speakers

The conference featured dynamic keynote sessions from industry leaders who shared expert insights on the future of digital marketing:

Sanjay Sauldie – CEO of Sauldie.org, Germany | Director of the European Internet Marketing Institute (EIMIA)

David White – Founder of connective3, UK | Content Marketing Director | PR Specialist

Martin Greif – President of SiteTuners, USA | Author | International Conference Speaker

Rosa Mitchell – Director of SEO & Digital PR at connective3, UK | Head of Manchester Office

Marty Weintraub – Founder of AIMCLEAR, USA | AI Marketing Lab Overseer | Author

Each keynote delivered strategic insights, equipping attendees with the knowledge to navigate the complexities of modern digital marketing with confidence.

Click here to access the full list of DME 2025 Speakers. 

Industry Experts Leading the Conversation

Host

DME 2025 was guided by a powerhouse team of industry leaders who facilitated insightful discussions and interactive sessions:

Jason Barnard – CEO of Kalicube, France | Brand SERP Optimization Specialist | Author

Mariana Franco – Founder of BrilliantSEO, Slovenia | SEO Consultant | CRO Expert

Nikolaj Mogensen – Head of SEO at s360, Denmark | International Conference Speaker

Georgia Tan – Co-founder & Head of Search at Switch Key Digital, Australia

Vladyslav Zhovtenko – CEO of RedTrack.io, Lithuania | Paid Ads Specialist | Author

Filipa Olmo – Head of Content & Community at Wondercraft, Portugal | SEO Specialist

Seva Krutsko – CEO of Vondel Digital OÜ, Estonia | Board Member

Martin Greif – President of SiteTuners, USA | Author | Relationship Marketing Expert

Amanda Walls – Director & Founder of Cedarwood Digital, UK | 3x Brighton SEO Speaker

Marty Weintraub – Founder of AIMCLEAR, USA | Overseer of the AI Marketing Lab

Silvi Nunez – Managing Director of Optimational, Estonia | Localization & Multilingual SEO Expert

Ieva Vaitiekunaite – Co-founder & COO of Raffish Agency, Lithuania | Social Media Specialist

Sandy Lohr – COO of Vendasta, Switzerland

With this powerhouse team leading the event, attendees experienced seamless discussions, expert guidance, and an engaging environment that fostered learning, networking, and professional growth.

Comprehensive Coverage of Digital Marketing Topics

DME 2025 covered essential marketing strategies across a variety of key areas, including:

• Digital Brand Strategy
• Paid Advertising
• AI-Powered Hyper-Personalization
• Influencer Outreach
• SEO & SEM
• Digital Messaging
• User-Generated Content (UGC)
• Digital PR
• Visual and Voice Search Optimization
• SOPs for Smarter Marketing
• Affiliate Marketing
• AR and Immersive Experiences
• Growth Hacking Techniques
• Data and Insights
• Neuromarketing

Click here to access the full schedule of events. 

In addition, five interactive workshops provided hands-on learning opportunities:

1. Community-based Marketing: Ask the Right Questions and Develop an Impactful Marketing Strategy
2. Hands-On Workshop: Evaluate and Enhance Your Email Automation Flows
3. Play & Profit: Unlocking Success with Gamified Emails
4. Site Audits for Marketers Who Don’t Know SEO
5. Evolution of Branding: Current Challenges and Modern Techniques for Marketers

Jason Barnard’s Expert Session

A key highlight of the conference was Jason Barnard’s session on March 20 at Hall 6 (Content Marketing Track), where he tackled one of the biggest challenges in digital marketing—brand control in an AI-driven world.

In his talk, “Your Brand is What Google and AI Say It Is. This is How You Can Take Back Control,” “Jason introduced a groundbreaking three-step strategy for businesses to influence how Google, ChatGPT, Bing Copilot, and Google Gemini perceive and present their brand. He emphasized how The Kalicube Process ensures a consistent and authoritative digital identity, allowing businesses to control their brand narrative across AI-driven search platforms.

To provide additional value, Jason offered exclusive freebies—a 60-page How-To Guide on Answer Engine Optimization (AEO) and a free AI audit, giving attendees actionable steps to improve brand visibility across AI platforms.

Attendees left the session equipped with the knowledge to implement these strategies immediately and take charge of their digital presence.

Beyond the Sessions

Networking and Social Experiences

Digital Marketing Europe 2025 wasn’t just about cutting-edge strategies and expert insights—it also created opportunities for attendees to connect and unwind through engaging social events. 

• Opening Night Networking Reception (March 18) – Set the stage for meaningful conversations and collaboration.
• Mid-Conference Social Mixer at SkyBar (March 19) – Provided a relaxed environment with stunning city views for deeper discussions.
• Gala Dinner at the Grand Hall (March 20) – Celebrated key takeaways, new connections, and the future of digital marketing.

Conclusion

Shaping the Future of Digital Marketing

DME 2025 proved to be more than just a conference—it was a game-changing event that equipped marketers, business leaders, and digital strategists with the tools to thrive in an AI-driven world.

As AI reshapes the digital marketing landscape, the brands that adapt today will lead tomorrow.

Are you ready to take back control of your brand online?

Let Kalicube be your guide in navigating this transformation—book a one-on-one consultation with Jason Barnard to start shaping your brand’s future today.