Jason Barnard Connects on Brand Experience and SEO at SEO Camp Lorraine 2016 in Laxou, France
SEO Camp Lorraine 2016, held on October 13th at Crédit Agricole Laxou in France, hosted a critical turning point in brand-first digital strategy. Jason Barnard, CEO and founder of Kalicube, delivered a key presentation that bridged traditional SEO tactics with high-level brand reputation.
Jason Barnard’s Talk: Managing Brand Experience Through Organic SEO.
Jason Barnard’s talk, titled “Gérer l’expérience marque avec le référencement naturel” (“Managing Brand Experience through Organic SEO”), laid the early groundwork for The Kalicube Process™ . He argued that in the digital era, a brand’s online reputation directly shapes the perception of prospects, partners, and employees.
The core insight was that businesses can and must take proactive control of this digital narrative by linking SEO directly to the management of their entire brand experience. This presentation evolved his previous work on reputation, positioning the resulting search landscape - what he would later call the Brand SERP - as the new and most critical Digital Business Card.
Jason Barnard’s presentation is available for review on SlideShare, providing a direct look at the concepts he introduced: “Gérer l’expérience marque avec le référencement naturel” (“Managing Brand Experience through Organic SEO”).
The event featured a lineup of prominent digital marketing experts who shared insights on the evolving search landscape. Jason Barnard spoke alongside industry leaders including Olivier Andrieu , who discussed website cleanup post-Google Panda; Lydia Arzour, who presented on content marketing’s role in SEO; and Philippe Yonnet , who addressed the shift to mobile-first strategies. Other notable speakers included Aurélien Delefosse, Mounira Hamdi, and Natalia Zhukova, solidifying the conference as a key gathering for digital thought leaders in France.
Why This Event Was a Pivotal Precursor to Kalicube’s AI Strategy.
This 2016 presentation is a critical milemarker in Kalicube’s intellectual lineage. It demonstrates a clear evolution in his thought leadership, building directly on his 2015 talk in the same region where he first introduced the concept of brand web reputation as a core SEO factor. This continuity proves our long-standing commitment to a brand-first digital marketing strategy.
The integration of reputation, SEO, and the need for narrative control later fully crystallized into The Kalicube Process and laid the foundation for his core concepts, including the AI Assistive Engines Are Children metaphor and the essential practice of Educating the Algorithms.
This is more than history; it is the verifiable origin of the data-driven methodology we use today to help successful leaders achieve Digital Brand Control™ and master their narrative in the age of AI Assistive Engines.
October 2016 – SEO Camp Lorraine at Crédit Agricole Laxou ,Speaker: Jason Barnard, founder and CEO at Kalicube®
If you recognize the challenge of having your real-world authority undermined by a confusing digital narrative, exploring our approach in The Foundational Fix Program (Knowledge Panel Program) could be a valuable next step.
