SEO Camp Lyon 2017
SEO Camp Lyon 2017 took place on 21 April 2017 at the ISEG - Marketing & Communication School, just a short walk from Lyon Part-Dieu. The gathering brought together France’s SEO community in a casual, intimate setting, with a strong focus on learning, exchange, and experimentation. The venue offered both conference halls and a spacious terrace for networking, which encouraged conversations between speakers, participants, and sponsors
Jason Barnard’s Talk
You can view the slide deck here:
Jason Barnard’s presentation, entitled Éduquons Google : c’est un enfant en soif de connaissances, explored the idea that Google behaves like a child - curious, eager, but still in need of structured guidance. He explained that brands must “educate” Google by presenting information that is consistent, clear, and trustworthy. In his talk, he introduced what he called the 5 Cs of Success - Contexte, Compréhension, Crédibilité, Confiance, and Certitude - principles that allow Google to develop confidence in the facts it learns.
Other Highlights & Speakers
The event hosted a rich lineup of SEO and marketing practitioners, covering semantic, content, technical, and performance topics. Among them:
- Philippe Yonnet (Search Foresight): Word embeddings & semantic mathematics (vectors, cosine, etc.)
- Véronique Duong: Launch and orientation of the SEO Camp community
- David Dragesco (Ninjalinker): Techniques for content recovery (including grey/black hat strategies)
- Helga Bendea: Fundamentals of content strategy
- Benjamin Thiers (Digimood): Role of content marketing in the SEO landscape
- Julien Gadanho: Web security - a lively first conference talk
- Nicolas Nguyen (ReputationVIP): SEO case studies and strategy, including “SEO Hero” examples
- Stéphane Jambu: Semantic cocooning in e-commerce contexts
- Paul Sanches: Bold presentation on Black Hat SEO
- Other contributors: SEMrush (video marketing), Woptimo (Analytics mistakes), Laurent Peyrat (SEO crisis response), OnCrawl (crawl budgeting)
Proof & Documentation
- SlideShare of Jason’s talk “Éduquons Google - c’est un enfant en soif de connaissances”
- Jason’s LinkedIn retrospective of SEO Camp Lyon 2017
- Beetle SEO’s caricature article: Le Seo Camp de Lyon : un petit évent qui a tout d’un grand
These sources independently confirm Jason Barnard’s participation, the subject of his talk, and the broader context of SEO Camp Lyon 2017.
Why This Event Is Significant
SEO Camp Lyon 2017 represents a milestone in Jason Barnard’s speaking and thought leadership journey. His talks at SEO Camp in Lorraine in 2015 and 2016 laid the groundwork: in 2015, he spoke about brand web reputation, and in 2016 he expanded this into brand strategy and Google’s perception of reputation.
By 2017, at Lyon, he took the next step - reframing the conversation around how brands can actively educate Google. Through the child analogy and his introduction of the 5 Cs of Success (context, understanding, credibility, trust, and certainty), Jason presented the idea of algorithmic confidence.
This evolution is a turning point: Jason moved from reputation, to brand strategy, and then to teaching Google itself - a clear path toward the entity-based SEO and Knowledge Panel frameworks that would later crystallize into The Kalicube Process™.
April 2017 – SEO Camp Lyon at ISEG - Marketing & Communication School Speaker: Jason Barnard, founder and CEO at Kalicube®
