Entrepreneur, author, keynote speaker and innovator
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)…
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a…
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a…
In this article, you will learn more about People Also Search For Boxes (People Also Search For Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What…
What are See Results About Boxes (See Results About Carousels) in SEO? Simple Definition of See Results About Box (See Results About Carousels) The See Results About Boxes (See Results…
What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on…
In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in…
In this article, you will learn more about People Also Ask Box (People Also Ask Carousel), their importance for SEO and how they contribute to Brand SERP Optimisation. What are…
What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or…
In this article, you will learn more about Top Stories (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Top Stories in SEO? Simple…
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to…
In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of…
