Digital Marketing

TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links - ranking pages for keywords and chasing clicks....

What Is Answer Engine Optimization (AEO)? Published on AEO Checker June 14, 2025 by AEO Checker Team The term Answer Engine Optimization (AEO) was popularized to describe optimizing for this...

Video by: College Recruiter Niche Job Search Site. Hosts: Peter M. Zollman and Steven Rothberg. Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025. Watch here: The Struggles to Identifying Your Ideal Customer Profile |...

Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...

Published by: Marketing, Demystified The Podcast. Host: Jennifer Mancusi Guest: Jason Barnard, Founder and CEO of Kalicube. June 06, 2025. Listen here: 67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate...

Video by: Growgetter Host: Jennifer Mancusi Guest: Jason Barnard, Founder and CEO of Kalicube. June 06, 2025. Watch here: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands Corporate rebrands can devastate your digital...

With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative...

Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...

Published by: Free To Lead. Host: Will Steel Guest: Jason Barnard, Founder and CEO of Kalicube. June 03, 2025 Listen here: 42 - From Voiceover to Visionary: Rewriting Your Digital Identity with Kalicube®’s Jason Barnard...

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...

Generative Engine Optimization (GEO) isn’t coming - it’s already here.And if you’re not actively shaping how AI platforms represent you, they’re choosing someone else. In this video, I walk you...

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...