Digital Marketing

Optimizing your personal brand for AI agents, assistive engines, and search – today, tomorrow, and the decade ahead

In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...

Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search

When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...

Which LLM Chatbots Should You Optimize For (SEO)

Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...

Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

The X exodus – could Bluesky spike spark end of Elon Musk’s social media platform?

Published on Sky News November 17, 2024 (Mickey Carroll) Jason Barnard, the chief executive of Kalicube®, spent nine years gathering three billion different data points that Google uses to decide what...

Personal Branding: A Guide from Kalicube

What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...

The Kalicube Process Gives You SEO Results

What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...

KPIs in Brand SERP: Everything You Need To Know

What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...

How Kalicube Implements The Kalicube Process

Kalicube implements The Kalicube Process™ in three phases called Understandability, Credibility and Deliverability. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. ...

The 12 Concrete Results of Implementing The Kalicube Process

The 12 concrete results of implementing The Kalicube Process™ are listed below. Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions...

Jason BARNARD