Digital Marketing

What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...

What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...

Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...

How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will...

originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...

It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s...

What are the benefits of a Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a...

What is E.E.A.T? E.E.A.T is an SEO concept based on trustworthiness introduced by Google into search algorithms as a way to assess the quality and credibility of a website. It...

What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of...

In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured...