The Importance of Protecting Your Trademark in Google Ads
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy…
Featured Snippets in SEO: What You Need To Know
In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition…
Triggering a Sitelinks Search Box in Google Brand SERP
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that…
Twitter Boxes (Twitter Carousels) in SEO: What You Need To Know
In this article, you will learn more about Twitter Boxes (Twitter Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Twitter Boxes (Twitter Carousels)…
Three Great Reasons Why You Should Control PAA Questions on Your Brand SERP
Why Is It Important to Control People Also Ask in Brand SERP? Having control over questions on your brand is fundamentally important to your Brand SERP and overall SEO strategy….
Getting a PAA Result on Brand SERP
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…
The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
Google Knowledge Panel for an Author: How to Get, Manage and Optimise?
In this article, you will learn about the Kalicube Process for getting and managing a Google Knowledge Panel for an author. At Kalicube, we have triggered thousands of Knowledge Panels…
The Importance of Knowledge Panels for Brands
Why is Having a Knowledge Panel for my Brand Important for SEO? Knowledge panels are the visible representation of Google’s Knowledge Graph. They have attracted a great deal of attention…
Entity Maturity in SEO
Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in…
Filter Pills in Knowledge Panels: What You Need to Know
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!…
Best Social Platforms for a Successful Digital Marketing Strategy
What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful…