Digital Marketing

The Kalicube Process™ for Getting and Managing a Google Knowledge Panel for a Lawyer A Google Knowledge Panel for a lawyer delivers more clients. When a potential client Googles a...

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

In this article you will learn different techniques for finding a Knowledge Panel on Google. Importantly, sometimes a Knowledge Panel doesn’t trigger on a Brand SERP (the search result for...

In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP...

In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...

What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. ...

What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...

What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...

What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines.  The definition of...

What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...