What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…
The simple 5 minute explanation of Artificial Intelligence and Machine Learning
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
the 3 pillars of seo – Understandability Credibility Deliverability
the three pillars of seo jason barnard created this new definition of the three pillars of seo in 2019 when giving a talk in melbourne, australia. the pillars are based…
Semantic HTML5 for Content Writers – The Essential Guide
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5…
Advanced techniques to be the Featured Snippet: Position 0 – A guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage….
Personal Brand Equity and AI: Why Google and ChatGPT Might Be Undermining You
You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it…
Why The Kalicube Process is the ultimate Search Engine Reputation Management strategy for the AI era
Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re…
Search, Answer, and Assistive Engine Optimization: A 3-part Approach
Article by Jason Barnard, published by Search Engine Land Here’s How to Optimize for Llms, Knowledge Graphs, and Modern Search Engines and Build a Digital Footprint Recommendation Engines Trust. SEO is all about…
Interview with Jason Barnard, CEO of Kalicube
Adapted Transcript Q: Can you share a little bit about your personal background and how you arrived at your current work with the brand narrative and AI? Jason Barnard speaking:…
092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard
What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? In this mind-shifting episode, Jason Barnard—the world authority on digital brand intelligence—reveals…
What AI says about you when you’re not in the room
Published on Marketing Tech April 24, 2025 (Muhammad Zulhusni) In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the…
092 Master Digital Marketing Without the Snake Oil with Jason Barnard
While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the…