Entrepreneur, author, keynote speaker and innovator
What do guitar pedals, ChatGPT, and eCommerce funnels have in common? In this episode, Jason Barnard (The Brand SERP Guy) breaks it down while literally building a purchasing funnel inside…
More Traffic ≠ More Sales. In this video, Jason Barnard explains why website visits are no longer the metric that matters — and how The Kalicube Process shifts your digital…
As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there are people out there—right now—who need…
There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who you are, what you do, and…
“AI matchphrase” and “Brand-trigger phrase“ are new terms to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution of traditional SEO keywords. They’re…
A brand-trigger phrase (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is any user query or engine response…
This article is originally published on kalicube.com. The AI Mavericks Conference, held on March 25-26, 2025, at Verizon Innovation Labs in Los Angeles, California, brought together 100+ industry leaders, entrepreneurs, and AI…
This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google” Executive Summary Google Knowledge…
Most entrepreneurs think that if they “train” their own ChatGPT with their content, they’re winning in the AI era. They’re not. They’re invisible. Here’s the truth: there’s a massive difference…
If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,…
“AI matchphrase” and “Brand-trigger phrase“ are new terms to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of brand-trigger phrases (the modern replacement for keywords)…
Jason Barnard and Kalicube define a “keyword” like this: That changes everything. New terms to replace “keyword”: “AI matchphrase” or “Brand-trigger phrase“ What this new definition of “keyword” really means in…
