Digital Marketing

What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel  in Google SERPs (Search Engine Results Pages) contains...

What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...

what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s...

What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...

What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube® has identified three Knowledge...

This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...

What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...

Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in that Knowledge Panel. That means you can claim a...