Digital Marketing

This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...

What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...

Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in that Knowledge Panel. That means you can claim a...

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google...

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free!  Google doesn’t charge a fee, but it doesn’t automatically provide one for every person...

What are Article Boxes (Article Carousels) in SEO? Simple Definition of Article Boxes (Article Carousels) Article Boxes (Article Carousels) in Google SERPs (Search Engine Results Page) contain articles published by...

In this article, you will learn more about Product Boxes (Popular Product Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Product Boxes (Popular Product...

What Are People Also Search For Text Boxes (People Also Search For Carousels) in SEO? Simple Definition of the People Also Search For Text Box (People Also Search For Carousel)...

In this article, you will learn more about Latest From Boxes (Latest From Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Latest From Boxes...

Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...