Digital Marketing

Best Social Platforms for a Successful Digital Marketing Strategy

What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful...

Who is Your Brand SERP Important to?

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it...

The First Easy Win to Optimise on a Brand SERP

What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people...

What is Entity Identity in SEO?

In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience...

Google’s Concept of Rich Sitelinks in Brand SERP

What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...

HTML5 Semantic Tags: What They Are and How To Use Them

Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...

Three Simple Steps to Create a Google Knowledge Panel

How do I Create a Google Knowledge Panel? You can create a Google Knowledge Panel using the 3-step Kalicube Process to getting a Knowledge Panel in Google. Data from the...

Google Knowledge Panel for a Person: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a person. At Kalicube, we have triggered thousands of Knowledge Panels...

Google Knowledge Panel for a Company: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company. At Kalicube, we have triggered thousands of Knowledge Panels...

Google Knowledge Panel for a Podcast: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a podcast. At Kalicube, we have triggered thousands of Knowledge Panels...

Google Knowledge Panel for a Music Group: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a music group. At Kalicube, we have triggered thousands of Knowledge...

Google Knowledge Panel for a Musician: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a musician. At Kalicube, we have triggered thousands of Knowledge Panels...

Jason BARNARD