Digital Marketing

Why Is It Important to Control People Also Ask in Brand SERP? Having control over questions on your brand is fundamentally important to your Brand SERP and overall SEO strategy....

How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the...

This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and...

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for an author. At Kalicube, we have triggered thousands of Knowledge Panels...

Why is Having a Knowledge Panel for my Brand Important for SEO? Knowledge panels are the visible representation of Google’s Knowledge Graph. They have attracted a great deal of attention...

Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in...

What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!...

What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful...

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it...

In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an...

Originally Published on SEMrush November 23, 2020 (Jason Barnard) In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note,...

What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another...