Digital Marketing

Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on...

In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand...

Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP...

Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...

What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be...

the three pillars of seo jason barnard created this new definition of the three pillars of seo in 2019 when giving a talk in melbourne, australia. the pillars are based...

Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search Published on kalicube.com May 4, 2025 by Jason Barnard When Charles Darwin introduced the concept of natural selection, he...

Kalicube® Online Reputation Management Spectrum Published on kalicube.com May 3, 2025 by Jason Barnard In the age of Google and generative AI, your online reputation is no longer just about what...

Want to Protect Your Online Reputation? Then Take Control of Google and AI. Published on kalicube.com May 3, 2025 by Jason Barnard Google and AI don’t reflect reality.They reflect the data...

Optimizing Your Personal Brand for AI Agents, Assistive Engines, and Search - Today, Tomorrow, and the Decade Ahead Published on kalicube.com May 3, 2025 by Jason Barnard In 2025, most entrepreneurs...