Digital Marketing

Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP...

Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...

What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be...

You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it...

Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re...

TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...

Adapted Transcript Q: Can you share a little bit about your personal background and how you arrived at your current work with the brand narrative and AI? Jason Barnard speaking:...

What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? Listen here: 092 Master Personal Marketing: How Machines Decide Your Success with...