Digital Marketing

Google’s Knowledge Graph: trusted sources

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP...
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How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...
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What is a Featured Snippet?

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...
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Personal Brand Equity and AI: Why Google and ChatGPT Might Be Undermining You

You’ve done what most never manage. Built your reputation on real results, deep relationships, and consistent credibility. You believe your track record should speak for itself.And in human conversations, it...
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Why The Kalicube Process is the ultimate Search Engine Reputation Management strategy for the AI era

Search Engine Reputation Management isn’t what it used to be. In fact, I’d argue the term “search engine ” is already obsolete. Today’s decision-makers aren’t just Googling your name, they’re...
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Search, Answer, and Assistive Engine Optimization: A 3-part Approach

TL;DRModern optimization has evolved beyond traditional SEO to target all recommendation engines, including Google, ChatGPT, Perplexity, and Siri. This new landscape is powered by the fusion of three foundational technologies...
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Interview with Jason Barnard, CEO of Kalicube

Adapted Transcript Q: Can you share a little bit about your personal background and how you arrived at your current work with the brand narrative and AI? Jason Barnard speaking:...
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Featured Image for 092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard

092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard

What if the key to digital marketing success has nothing to do with SEO tricks or technical hacks? Listen here: 092 Master Personal Marketing: How Machines Decide Your Success with...
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Featured Image for What AI says about you when you’re not in the room

What AI says about you when you’re not in the room

What AI says about you when you’re not in the room Published on Marketing Tech April 24, 2025 Muhammad Zulhusni In this age of generative AI, what machines say about...
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Featured Image for 092 Master Digital Marketing Without the Snake Oil with Jason Barnard

092 Master Digital Marketing Without the Snake Oil with Jason Barnard

While your competitors chase the newest, shiniest marketing trend, what if you could build a system that consistently attracts customers while you sleep? In this episode, Jason Barnard reveals the...
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Are AI Chatbots Replacing Search Engines?

SEO vs AI Chatbots: What Do the Experts Think? To bring more clarity to this evolving landscape, we reached out to respected SEO leaders and practitioners for their take on...
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Featured Image for Be a Google Whisperer: How to Grow Your Online Presence w/ Jason Barnard

Be a Google Whisperer: How to Grow Your Online Presence w/ Jason Barnard

Your brand is what Google and AI say it is! Are you prepared to leave your most valuable asset in the hands of the machines? Meet Jason Barnard! Jason is...
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