Digital Marketing

What do guitar pedals, ChatGPT, and eCommerce funnels have in common? In this episode, Jason Barnard (The Brand SERP Guy®) breaks it down while literally building a purchasing funnel inside...

More Traffic ≠ More Sales.  In this video, Jason Barnard explains why website visits are no longer the metric that matters - and how The Kalicube Process™ shifts your digital...

Published on jasonbarnard.com April 12, 2025 by Jason Barnard As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there...

Published on jasonbarnard.com April 11, 2025 by Jason Barnard There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who...

Published on jasonbarnard.com April 11, 2025 by Jason Barnard “Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution...

Published on jasonbarnard.com April 11, 2025 by Jason Barnard A Brand-Trigger Phrase™ (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is...

This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...

Published on jasonbarnard.com April 9, 2025 by Jason Barnard Most entrepreneurs think that if they “train” their own ChatGPT with their content, they’re winning in the AI era. They’re not. They’re invisible. Here’s...

If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization,...

“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...

Jason Barnard and Kalicube® define a “keyword” like this: That changes everything. New terms to replace “keyword”:  “AI matchphrase” or “Brand-trigger phrase™“ What this new definition of “keyword” really means in...

When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...