Entrepreneur, author, keynote speaker and innovator
Join us for Coffee and Content with “The Brand SERP Guy®” — Jason Barnard — as we discuss why technical documentation teams might want to leverage their investments in structured…
De secteurs différents, plusieurs acteurs se sont rassemblés et ont accepté de témoigner de l’impact du Coronavirus sur leur activité (organisation, visibilité web, comportement de leur audience, etc.). Face à…
WordPress est sans doute le CMS le plus populaire avec une part de marché près de 60%. Plus du tiers de tous les contenus web sont publiés par le biais de la…
Vous avez écrit du contenu intéressant et pertinent et vous l’avez bien optimisé pour les moteurs de recherche. Nous allons vous montrer maintenant comment utiliser les bases du Schema.org et HTML5 pour présenter…
Jason Barnard speaking: In this fundamentals course, we’ll focus on the things that are easier for you to optimize and look mainly at the results that are already on page one….
Building Confidence in Google’s Knowledge Panel – Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which…
The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage…
Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the…
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly…
Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the…
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a…
The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of…
