Digital Marketing
Brand SERP Optimization: Taking Marketing To The Next Level By Optimizing Your Online Business Profile
Most businesses have their website pages on social media platforms to increase customer engagement. But does this information appear when you Google your business? In this episode, Jason Barnard, shares the...
Read More
Brand SERP Optimization: Taking Marketing To The Next Level With Jason Barnard
Most businesses have their website pages on social media platforms to increase customer engagement. But does this information appear when you Google your business? In this episode, Jason Barnard, shares...
Read MoreIntroduction: The Fundamentals of Brand SERPs
Why your Google search result is your most powerful brand asset Google provides the results people see when looking up a business. Whether it’s an existing client or a prospect...
Read MoreGlossary
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...
Read MoreConclusion: Why Brand SERP Optimisation is the Cornerstone of Online Success
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...
Read MoreChapter Ten: Tactics to Avoid and Mistakes Not to Make
Why cheating Google always backfires Jason Barnard emphasises that your Brand SERP is your digital business card - it reflects the world’s perception of your brand. When the Brand SERP...
Read MoreChapter Nine: Optimising Google Ads
Why Google Ads matter for your Brand SERP strategy Google Ads occupy top positions on the SERP and give your brand complete control over the message. Jason Barnard explains that...
Read MoreChapter Eight: SEO Tactics, Techniques, and Strategies
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...
Read MoreChapter Seven: Managing Knowledge Panels
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...
Read MoreChapter Six: Triggering Rich Elements (SERP Features)
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
Read MoreChapter Five: Dealing with results you don’t control on your Brand SERP
Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,...
Read MoreChapter Four: Improving results with partial control on your Brand SERP
Why third-party results can help - or hurt - your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party...
Read More