Digital Marketing

The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage...

Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...

Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...

Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...

The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of...

What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other...

Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....

How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do...

Jason Barnard speaking: How to Claim a Knowledge Panel (and When You Shouldn’t) Jason Barnard speaking: Hi and welcome. Why should you claim your Knowledge Panel? Firstly, because it prevents anyone else...

Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...

Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...