Digital Marketing

Featured image for The Struggles to Identifying Your Ideal Customer Profile ep103

The Struggles to Identifying Your Ideal Customer Profile | ep103

Video by: College Recruiter Niche Job Search Site. Hosts: Peter M. Zollman and Steven Rothberg. Guest: Jason Barnard, Founder and CEO of Kalicube®. June 17, 2025. Watch here: The Struggles to Identifying Your Ideal Customer Profile |...
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Featured Image for Chunks, passages and micro-answer engine optimization wins in Google AI Mode

Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode

Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...
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Featured image for 67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands

67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands

Published by: Marketing, Demystified The Podcast. Host: Jennifer Mancusi Guest: Jason Barnard, Founder and CEO of Kalicube. June 06, 2025. Listen here: 67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate...
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Featured image for Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands

Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands

Video by: Growgetter Host: Jennifer Mancusi Guest: Jason Barnard, Founder and CEO of Kalicube. June 06, 2025. Watch here: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands Corporate rebrands can devastate your digital...
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Featured Image for Jason Barnard: Mastering Google & AI Representation /Ep 4005

Jason Barnard: Mastering Google & AI Representation /Ep 4005

With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative...
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Featured Image for How To Train The AI Algorithm To Recommend Your Brand

How to train the AI Algorithm to recommend your Brand

Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...
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Featured image for 42 - From Voiceover to Visionary: Rewriting Your Digital Identity with Kalicube's Jason Barnard

42 – From Voiceover to Visionary: Rewriting Your Digital Identity with Kalicube’s Jason Barnard

Published by: Free To Lead. Host: Will Steel Guest: Jason Barnard, Founder and CEO of Kalicube. June 03, 2025 Listen here: 42 – From Voiceover to Visionary: Rewriting Your Digital Identity with Kalicube®’s Jason Barnard...
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Jason Barnard: Traditional SEOs Are Finally Catching Up – and I’m Delighted

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...
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Featured Image for Generative Engine Optimization is Here — And I’m Winning It: Dominating AI-Powered ‘Best of’ Lists

Generative Engine Optimization is Here - And I’m Winning It: Dominating AI-Powered ‘Best of’ Lists

Generative Engine Optimization (GEO) isn’t coming - it’s already here.And if you’re not actively shaping how AI platforms represent you, they’re choosing someone else. In this video, I walk you...
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Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
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