Digital Marketing

With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative...

Article written by Jason Barnard published on Forbes Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your...

Published by: Free To Lead. Host: Will Steel Guest: Jason Barnard, Founder and CEO of Kalicube. June 03, 2025 Listen here: 42 - From Voiceover to Visionary: Rewriting Your Digital Identity with Kalicube®’s Jason Barnard...

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...

Generative Engine Optimization (GEO) isn’t coming - it’s already here.And if you’re not actively shaping how AI platforms represent you, they’re choosing someone else. In this video, I walk you...

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

The 10 Best Experts in Generative Engine Optimization (GEO) in 2025 Published on BrilliantSEO May 24, 2025 by Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard...

When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...

In this episode of Unleash Your Ambition Podcast, Stacie Walker and Jason Barnard have a conversation about how to train these AI systems to understand who you are, what you...

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...

Extract from: 19 Ways B2B Businesses Can Optimize Their Sales Pipeline, published on Forbes May 08, 2025 4. Develop a strong personal brand In B2B, a CEO proactively building a...

All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...