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Jason BARNARD

Jason BARNARD

Entrepreneur, keynote speaker and CEO of Kalicube

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Jason BARNARD
Jason BARNARD
Digital Marketing » Page 9

Digital Marketing

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Second Party Websites: What You Need To Know

What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,…

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Third Party Websites: What You Need To Know

What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…

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Entity Description in SEO: What You Need to Know

Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what…

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Knowledge Panel Hopping: What You Need To Know

What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of…

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How to Write an Entity Description (The Kalicube Way)

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a…

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Cornerstone Entities in SEO: What You Need To Know

What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a…

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Wikipedia Page Deleted: How to Recover Your Knowledge Panel

Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article…

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Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…

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Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel

What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,…

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Google Business Profile: What You Need To Know

What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you…

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The Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know

What is a Knowledge Panel Template? Simple Definition of a Knowledge Panel Template There is no standard template for a Knowledge Panel, as this depends on the entity type and…

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Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) - What You Need to Know

What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault)….

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