Entrepreneur, author, keynote speaker and innovator
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies—not to biology, but to…
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like…
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…
Published on Sky News November 17, 2024 (Mickey Carroll) Jason Barnard, the chief executive of Kalicube, spent nine years gathering three billion different data points that Google uses to decide what…
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple…
A traditional SWOT analysis might help define your personal brand on paper—but in 2025, if you’re not actively managing how Google and AI platforms like ChatGPT perceive and present your…
Changing your name isn’t just about getting new business cards — it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made…
In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And…
Google and AI don’t reflect reality.They reflect the data you give them. If you don’t control that data, the machines will just make it up. And get it wrong. This…
In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your…
The KPI for The Kalicube Process is a Brand SERP you own. Your brand dominates every result on the page and tells the story you want to tell. The in-search…
Mark Preston (now rebranded as Mark A. Preston) has been in the SEO industry since 2001. He built a lead generation business, created a multi-location agency with zero investment, established…
