Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Why your Google search result is your most powerful brand asset Google provides the results people see when looking up a business. Whether it’s an existing client or a prospect researching before making a decision, Google is the go-to step in their journey to discovering a company. As such, Google’s representation of a brand is…
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand the image. It is added in the HTML code. Black Hat Tactics: Techniques designed to manipulate Google’s algorithms for artificial results. These are against Google’s…
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard emphasises the importance of the “Google Business Card” - the Brand SERP that appears when someone searches your brand name. That search result must: Every…
Why cheating Google always backfires Jason Barnard emphasises that your Brand SERP is your digital business card - it reflects the world’s perception of your brand. When the Brand SERP is accurate, positive, and aligned with your brand message, it becomes one of your most powerful business assets. However, when the Brand SERP contains irrelevant…
Why Google Ads matter for your Brand SERP strategy Google Ads occupy top positions on the SERP and give your brand complete control over the message. Jason Barnard explains that while ads can feel like a grey area, when used strategically - especially on your Brand SERP - they offer a high-ROI, controllable channel to…
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of an effective digital strategy. When applied consistently, SEO techniques significantly improve a brand’s digital presence - starting with the Brand SERP. Improvements to the Brand…
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary of information and are typically shown on the right-hand side of desktop search results. They provide a quick and helpful overview of any searchable entity…
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features. Google is no longer just a text-based information retrieval system - it has become a multimedia results engine. These multimedia elements are called Rich Elements…
Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive, neutral, or negative, they require your attention. Google values third-party sources because they are seen as independent and impartial. That makes them highly influential for…
Why third-party results can help - or hurt - your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party results are a double-edged sword: they can boost your brand’s credibility or undermine it. If the content is accurate and aligned with your brand message,…
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence is no longer optional - it’s essential. Choosing the right platforms depends on your audience. For example, LinkedIn works well for B2B, TikTok is ideal…
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your homepage on the SERP. Jason Barnard explains that these links help users navigate directly to specific sections of your site - pages that solve the…
