Books

Chapter Three: Managing social media for your Brand SERP and business growth

Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence...

Chapter Two: Triggering and optimising sitelinks on your Brand SERP

Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...

Chapter One: How to optimise your homepage for Google and AI

Why your homepage is crucial for SEO and Brand SERPs Jason Barnard emphasises that established businesspeople typically invest heavily in professional websites. The next essential step is optimising these websites...