Entrepreneur, author, keynote speaker and innovator
Instructor: Jason Barnard (“The Brand SERP Guy”)
Platform: Kalicube Academy
This advanced course teaches you how to trigger, manage, and optimize your Knowledge Panel — the fact box on the right-hand side of Google’s desktop search results that reflects how Google understands you or your brand.
Jason Barnard draws from over a decade of hands-on research and thousands of case studies to show you how to get Google to recognize your entity, present it clearly in a Knowledge Panel, and keep that panel accurate, stable, and rich with valuable information.
What You’ll Learn:
The fundamental concepts of Google’s Knowledge Graph and Knowledge Vault
How to define and communicate your Entity Identity to Google
How to create an Entity Home, the single point of truth Google uses to understand you
The importance of corroboration and how to find sources Google trusts
How to use both non-geeky (links and content) and geeky (Schema Markup) methods to educate Google
How to avoid pitfalls that can destabilize or corrupt your Knowledge Panel
Long-term strategies to move from a temporary Knowledge Panel to one anchored in Google’s main Knowledge Graph
Ideal For: Business owners, digital marketers, SEO professionals, and personal brands who want to gain reputation control, visibility, and authority in Google’s search results.
Why It Matters: A Knowledge Panel isn’t just a vanity feature — it’s a powerful business asset. It confirms your credibility, influences conversions, supports SEO, and improves your brand’s digital footprint across every platform.
Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t…
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if…
The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured…
Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party…
Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the…
Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information…
Getting a Knowledge Panel in Three Easy Steps Jason Barnard speaking: Hi and welcome. There are three very simple steps to getting a Knowledge Panel. And the same three steps also…
Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very…
Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands…
