Knowledge Panel Course

Triggering and Managing Knowledge Panels: Course Synopsis

Instructor: Jason Barnard (“The Brand SERP Guy”)
Platform: Kalicube Academy

This advanced course teaches you how to trigger, manage, and optimize your Knowledge Panel — the fact box on the right-hand side of Google’s desktop search results that reflects how Google understands you or your brand.

Jason Barnard draws from over a decade of hands-on research and thousands of case studies to show you how to get Google to recognize your entity, present it clearly in a Knowledge Panel, and keep that panel accurate, stable, and rich with valuable information.

What You’ll Learn:

  • The fundamental concepts of Google’s Knowledge Graph and Knowledge Vault

  • How to define and communicate your Entity Identity to Google

  • How to create an Entity Home, the single point of truth Google uses to understand you

  • The importance of corroboration and how to find sources Google trusts

  • How to use both non-geeky (links and content) and geeky (Schema Markup) methods to educate Google

  • How to avoid pitfalls that can destabilize or corrupt your Knowledge Panel

  • Long-term strategies to move from a temporary Knowledge Panel to one anchored in Google’s main Knowledge Graph

Ideal For: Business owners, digital marketers, SEO professionals, and personal brands who want to gain reputation control, visibility, and authority in Google’s search results.

Why It Matters: A Knowledge Panel isn’t just a vanity feature — it’s a powerful business asset. It confirms your credibility, influences conversions, supports SEO, and improves your brand’s digital footprint across every platform.

The Knowledge Panel Course: How to Claim a Knowledge Panel

Jason Barnard speaking: How to Claim a Knowledge Panel (and When You Shouldn’t) Jason Barnard speaking: Hi and welcome. Why should you claim your Knowledge Panel? Firstly, because it prevents anyone else...
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The Knowledge Panel Course: How Google’s Knowledge Graph Works

Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...
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The Knowledge Panel Course: Six Knowledge Verticals that Trigger a Knowledge Panel

Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...
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The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots

Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
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The Knowledge Panel Course: The Non-Geeky Way to Join the Dots

The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured...
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The Knowledge Panel Course: Identifying the Relevant Corroborative Sources

Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...
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The Knowledge Panel Course: Writing Your Entity Description

Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the...
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The Knowledge Panel Course: Building Your Entity Home

Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information...
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The Knowledge Panel Course: Getting a Knowledge Panel in Three Easy Steps

Getting a Knowledge Panel in Three Easy Steps Jason Barnard speaking: Hi and welcome. There are three very simple steps to getting a Knowledge Panel. And the same three steps also...
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The Knowledge Panel Course: Educating the Child That Is Google

Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very...
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