Entrepreneur, author, keynote speaker and innovator
This is your starting line—the essential toolkit for understanding and controlling what Google shows when someone searches your brand name. This course focuses on how to present your business through your Brand SERP, often described as your “Google business card.”
What you’ll learn:
Why your Brand SERP matters for conversions and credibility.
Tactics to avoid common SEO mistakes and stop sabotaging your own results.
How to optimize your homepage for Google’s understanding.
Strategies for triggering Rich Sitelinks to dominate more SERP real estate.
A breakdown of Google Ads optimization for your branded terms.
How to improve results you control, partially control, or don’t control (like third-party articles and review platforms).
How to leverage social media platforms for visibility and authority.
In short, it teaches you how to educate Google so it reflects your brand as you intend—and not how others might misrepresent you.
This course is all about securing and managing your Knowledge Panel, the prominent information box that appears on the right-hand side of a brand search in Google.
What you’ll learn:
The three algorithms Google uses to generate and update Knowledge Panels.
The process of building Google’s confidence in your entity (your brand, business, or person).
The “Entity Home” strategy—how to use your website as a single source of truth.
How to choose and influence the images, logos, and information that Google displays.
How to get into the Knowledge Vault and maintain your presence.
Both technical (“geeky”) and non-technical (“non-geeky”) ways to connect your digital ecosystem.
How to claim, correct, and maintain your Knowledge Panel over time.
In essence, you’ll learn to turn Google into your brand’s press secretary—accurate, reliable, and on-message.
If your Brand SERP has negative, irrelevant, or damaging results, this course is your defense strategy.
What you’ll learn:
How to leapfrog unwanted content by promoting better content you control or partially influence.
Tactical approaches to push down forums, third-party articles, and negative reviews.
How to analyze opportunities for leapfrogging using Kalicube’s framework.
Ways to strengthen positive narratives to protect against future negative results.
This course is the digital reputation management playbook, giving you the tools to handle issues before, during, and after a Brand SERP crisis.
A course for those ready to dominate with visual and functional SERP enhancements like image boxes, Twitter boxes, and People Also Ask (PAA).
What you’ll learn:
How to trigger and optimize video boxes, image boxes, Twitter boxes, and PAA.
The mechanics behind ranking for these rich elements.
Techniques to maintain your presence in these visually appealing and high-authority spots.
How Google chooses which features to show and what you can do to influence it.
This is the course that helps you stand out, not just show up.
Each Kalicube course builds on the last, moving from foundation (visibility) to trust (Knowledge Panel), then to reputation control (negative results), and finally authority (SERP features).
Whether you’re a business owner, marketer, or reputation manager, these courses empower you to own your narrative in Google—strategically, consistently, and with measurable impact.
Let me know if you’d like a one-paragraph elevator pitch or if you want this structured into a course comparison table!
Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t…
Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which…
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if…
The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured…
Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party…
Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the…
Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information…
Getting a Knowledge Panel in Three Easy Steps Jason Barnard speaking: Hi and welcome. There are three very simple steps to getting a Knowledge Panel. And the same three steps also…
Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very…
Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands…
Jason Barnard speaking: Drowning negative and imperfect results using content you partially control. What’s the situation? Here’s a bad result you want to drown and in your list of leapfrogger content…
Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your…
