The Kalicube Process

The Knowledge Panel Course: How to Claim a Knowledge Panel

Jason Barnard speaking: How to Claim a Knowledge Panel (and When You Shouldn’t) Jason Barnard speaking: Hi and welcome. Why should you claim your Knowledge Panel? Firstly, because it prevents anyone else...
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The Knowledge Panel Course: Six Knowledge Verticals that Trigger a Knowledge Panel

Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...
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The Knowledge Panel Course: How Google’s Knowledge Graph Works

Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...
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The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots

Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
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The Knowledge Panel Course: The Non-Geeky Way to Join the Dots

The Non-Geeky Way to Join the Dots Jason Barnard speaking: Hi and welcome. Now that you have given a clear explanation of the facts on the Entity Home and ensured...
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The Knowledge Panel Course: Identifying the Relevant Corroborative Sources

Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...
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The Knowledge Panel Course: Writing Your Entity Description

Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the...
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The Knowledge Panel Course: Building Your Entity Home

Jason Barnard speaking: Hi and welcome. Jason Barnard speaking: What is an Entity Home? Simply put, an Entity Home is one single point of reference for Google to cross-check all the information...
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The Knowledge Panel Course: Getting a Knowledge Panel in Three Easy Steps

Getting a Knowledge Panel in Three Easy Steps Jason Barnard speaking: Hi and welcome. There are three very simple steps to getting a Knowledge Panel. And the same three steps also...
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The Knowledge Panel Course: Educating the Child That Is Google

Jason Barnard speaking: Hi, and welcome. Google is a child thirsty for knowledge, and you need to educate it. In the introduction to this course, I talked about this idea very...
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Introduction to the Knowledge Panel Course

Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...
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Negative Results Course: Leapfrogging With Results You Partially Control

Jason Barnard speaking: Drowning negative and imperfect results using content you partially control. What’s the situation? Here’s a bad result you want to drown and in your list of leapfrogger content...
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