I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...
the kpi for The Kalicube Process™ is a brand serp you own. your brand dominates every result on the page and tells the story you want to tell. the in-search...
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...
What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,...
Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology...
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
What do guitar pedals, ChatGPT, and eCommerce funnels have in common? In this episode, Jason Barnard (The Brand SERP Guy®) breaks it down while literally building a purchasing funnel inside...
journal of digital & social media marketing published by henry stuart publications jason barnard co-authored search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines with matt artz. this academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. it emphasizes the importance of...
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...