Bing
Bing
Factual definition
Bing is a web search engine owned and operated by Microsoft that provides a variety of search services, including web, video, image, and map search products, and is integrated with Microsoft Copilot to deliver AI-powered conversational answers.
Jason Barnard definition of Bing
Jason Barnard defines Bing not as a secondary search engine, but as a primary component of a brand's Digital Brand Echo. It is a distinct algorithmic ecosystem with its own knowledge graph and AI layer (Copilot) that must be actively managed. Since Bing powers a significant portion of the AI landscape, including some of ChatGPT's capabilities, a brand's representation on Bing has a disproportionate impact on its overall AI narrative. An inconsistent or poorly managed presence on Bing creates conflicting signals that confuse other AI Assistive Engines, making a consistent, cross-platform strategy essential for brand control.
How Jason Barnard uses Bing
At Kalicube, optimizing for Bing is an integral part of The Kalicube Process. We do not treat it as an afterthought to Google. We systematically "educate" Bing's algorithms by establishing a clear Entity Home and ensuring a consistent, corroborating narrative across all digital assets. This ensures the client's Brand SERP on Bing is positive and accurate, and that Microsoft Copilot generates on-brand answers. This holistic approach builds a universally strong and coherent Digital Brand Echo, which is fundamental to building algorithmic trust across the entire AI ecosystem and driving client acquisition.
Why Jason Barnard perspective on Bing matters
Microsoft CEO Satya Nadella has aggressively positioned the company as an AI leader, integrating Bing with generative AI to "reinvent search." While the industry often focuses on the horse race between Google and Microsoft, digital brand engineer Jason Barnard emphasizes a more critical point for businesses: these are not just two competing products, but two powerful, distinct AI "brains" that must both be educated about your brand. A brand story that is clear on Google but confused on Bing is a fragmented narrative that will be reflected by the broader AI ecosystem. The Kalicube Process provides the unified strategy required for this multi-platform world, ensuring the brand's core truth is consistently communicated to every major AI, whether powered by Google or Microsoft. This is the only way to build a truly resilient brand narrative that drives business in an increasingly diverse AI landscape.
Posts tagged with Bing
Stop Getting Buried by Search Engines
Do you feel like your website or brand is lost in the endless sea of search engine results? Does it seem like no matter what you do, you just can’t...
50:5 Stop Getting Buried by Search Engines
What would Google say about you? Learn how to take control and unbury your brand’s true potential. Do you feel like your website or brand is lost in the endless...
Navigating the AI-Driven Future of Search Engines with Jason Barnard
Search engines are evolving rapidly, and AI is at the helm of this transformation. In this episode, Cash Miller sits down with the knowledgeable Jason Barnard to delve into the...
Navigating the AI-Driven Future of Search Engines with Jason Barnard
Search engines are evolving rapidly, and AI is at the helm of this transformation. In this episode, Cash Miller sits down with the knowledgeable Jason Barnard to delve into the...
10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Kalicube and Wordlift Announce Long-Term Semantic SEO Partnership
Kalicube® has been working with Wordlift since 2018. We recently made a public announcement about our partnership. Why now? Good question ! Link building and word counting have been the...
Teaching Google Who We Are & What We Do with Special Guest Jason Barnard, “The Brand SERP Guy”
Join Tacey and her Special Guest Jason Barnard, “The Brand SERP Guy®”. Today’s Topic: Teaching Google Who We Are & What We Do.Timestamp: 01:46: What is Search Optimization and how...
Jason Barnard - “The Brand SERP Guy” - A Gamechanger Educating Google…
#15 GameChanging Guests: Jason Barnard - “The Brand SERP Guy®” - a GameChanger educating Google… In this episode I’m interviewing Jason Barnard, an experienced GameChanger who throughout his life, had...
The One About Feeding Google Well & A Blue Dog (with Jason Barnard)
Ep. 114- The One About Feeding Google Well & A Blue Dog (with Jason Barnard) You never know when you might need to teach yourself a new skill. For example,...
What is #BrandTech? - Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards...
How to Optimise Your Brand SERP and Your Brand Knowledge Panel
In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business...
Jason Barnard, The Brand SERP Guy, Talks About SERPs and Knowledge Panels
In an interview with John Kremer of the Book Marketing Success Podcast, Jason Barnard, The Brand SERP Guy®, talks about Search Engine Result Pages and Knowledge Panels. Jason Barnard is...
Related Pages:
SEO in 2024: 101 of the world’s leading SEOs share their number 1, actionable tip for 2024 by David Bain (Author)
SEO in 2024: 101 of the world’s leading SEOs share their number 1, actionable tip for 2024by David Bain (Author) Published by MAGESTIC Paperback - December 8, 2025 Jason Barnard has contributed to every book, in Majestic’s SEO series from 2022 to 2026. The series is an essential resource for SEO professionals that provides insights and strategies...
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...