Brand visibility refers to how much a brand is seen or noticed by its target audience across various channels, including online platforms, social media, and physical stores, ultimately impacting brand recognition, trust, and purchase decisions.
Kalicube®’s approach to digital marketing differs from other companies through its specialised focus on Brand SERP optimization and Knowledge Panel management. While many agencies focus broadly on SEO and content...
Published on Medium December 3, 2024 (Chad Silverstein) One of my best unconventional decisions was to work one-on-one with three different business coaches, rather than just one. Each coach brought...
Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far...
How Can Your Brand Survive and Thrive in an AI-Driven World? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard addresses the evolving landscape of...
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence...
Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...
Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great...
originally published on semrush december 23, 2020 this article gives an overview of what seo is, why it is important, how google functions, and provides you with a guide to...
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Originally Published on Accuranker March 11, 2020 (Jason Barnard) Google is trying to provide answers. It does this in an increasing number of ways. Rich elements like the featured snippets...
Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
The yearly SEO series by DAVID BAIN (2022, 2023, 2024, and 2025) Published by MAGESTIC Jason Barnard has contributed to Majestic’s yearly SEO series, an essential resource for SEO professionals that provides insights and strategies for each year. These books compile expertise from leading voices in SEO, including Jason Barnard, who shares his knowledge on...
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...