BrandTech

BrandTech

Description

The bridge between branding and algorithms, packaging a brand’s identity, messaging, and authority in a format machines can understand, trust, and promote.

Posts tagged with BrandTech

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Entity Executive Summary in Entity SEO: What you Need to Know

In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”...

BingBrandBrand SERP+28 more
May 5, 2025 Jason Barnard

Entity Home Maintenance in Digital Brand Management: What you Need to Know

In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...

AmazonBingBrand+35 more
May 5, 2025 Jason Barnard

BrandTech: What You Need To Know

What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...

AIAmazonBing+23 more
May 5, 2025 Jason Barnard

Is Google Your Business Card? – Jason Barnard // Kalicube

Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a...

BrandBrand SERPBrandTech+7 more
Aug 9, 2022 Jason Barnard

What is #BrandTech? – Jason Barnard // Kalicube

Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards...

BingBrandBrand SERP+11 more
Aug 8, 2022 Jason Barnard