BrandTech
BrandTech
Description
The bridge between branding and algorithms, packaging a brand's identity, messaging, and authority in a format machines can understand, trust, and promote.
The BrandTech definition
BrandTech is the practice of packaging a brand’s identity, messaging, and authority in a format that machines like Google, ChatGPT, and Perplexity can understand, trust, and promote. It serves as the bridge between branding and algorithms and is how you future-proof brand visibility in an AI-governed ecosystem. While SEO focuses on ranking and content on engagement, BrandTech focuses on getting seen and trusted initially.
How Jason Barnard uses BrandTech definition
At Kalicube, BrandTech is the foundation of our work, used to engineer digital dominance for clients. Through The Kalicube Process™, we align a brand's message with what algorithms need by building Understandability (machine-readable identity), establishing Credibility (algorithmic trust), and optimizing Deliverability (reaching the right audience).
Why BrandTech matters to digital marketers
Machines now decide what audiences see first, acting as curators and gatekeepers. If a brand isn't understood and trusted by these systems, it can become invisible or misrepresented. BrandTech provides control by turning a brand into a trusted digital entity across the entire algorithmic landscape.
Posts tagged with BrandTech
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Entity Executive Summary in Entity SEO: What you Need to Know
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”...
Entity Home Maintenance in Digital Brand Management: What you Need to Know
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...
Is Google Your Business Card? – Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a...
What is #BrandTech? – Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards...