BrandTech
BrandTech
Description
The bridge between branding and algorithms, packaging a brand’s identity, messaging, and authority in a format machines can understand, trust, and promote.
Posts tagged with BrandTech
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Entity Executive Summary in Entity SEO: What you Need to Know
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”...
Entity Home Maintenance in Digital Brand Management: What you Need to Know
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...
Is Google Your Business Card? – Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a...
What is #BrandTech? – Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards...