Budapest Update
Budapest Update
Description
A major algorithmic adjustment in Google’s Knowledge Graph API, specifically how it assessed entity salience and relevance in relation to search queries.
The Budapest Update definition
This was a major algorithmic adjustment in Google's Knowledge Graph API, specifically affecting how it assessed entity salience and relevance in relation to search queries. It marked a new stage in entity-based ranking.
How Jason Barnard uses Budapest Update definition
We used this shift to refine how we prioritize entity alignment and topical authority. It influenced how we structure content clusters and measure saliency scores for our clients' entities.
Why Budapest Update matters to digital marketers
This was a pivotal change in how Google chooses what to show when entities are involved. If your brand isn't salient, it won't surface. The update marked the rise of "entity-first SEO".
Posts tagged with Budapest Update
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Google Knowledge Graph Algorithm Updates and Volatility
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...
Google Knowledge Graph: Online Reputation Management feat. Jason Barnard
Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...
Tracking Google Knowledge Graph Algorithm Updates & Volatility
Published on SearchEngineJournal March 11, 2021 (Jason Barnard) Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know. Like...
Improving brand reputation using Google Knowledge Panel
Published on Yaagneshwaran March 9, 2021 (Jason Barnard) Knowledge Panel is not as niche as they used to be back in the day. It’s become relatively universal now. I like...
“Budapest” and the Knowledge Graph: Why Digital PR is Becoming More Important than Ever Before
Published on Impression December 17, 2019 (Laura Hampton) Google has been working for years on how best to understand entities - from the very earliest days of the Knowledge Graph...
I Was Once A Cartoon Dog! Interview with Jason Barnard
The guest today was a musician in the 1990s and once gave his voice to a blue cartoon dog. However he is not Dave McCormack from Custard. He is Jason...
What Are Knowledge Panels and How To Get Into Knowledge Graphs
Published on Authoritas May 01, 2020 (Jason Barnard) Last week we we’re joined by three well known speakers in the industry, Jason Barnard, Dixon Jones and Andrea Volpini. We had the pleasure of finding...
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
Published on SearchEngineJournal December 12, 2019 (Jason Barnard) In July/August 2019, two things changed with Google’s Knowledge Graph API that may be a turning point both for Google and for...
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