Conference
Conference
Description
A conference is a formal meeting or event where individuals gather to discuss a particular subject, which is leveraged as a strategic credibility-building asset within The Kalicube Process.
The Conference definition
Jason Barnard redefines a conference from a simple networking or learning event into a powerful, permanent asset for a brand's digital narrative. Within the Kalicube framework, participating in, speaking at, or hosting a conference is a verifiable act of industry leadership and expertise. Each conference becomes a significant data point that demonstrates NEEATT (Notability, Expertise, Experience, Authoritativeness, Trustworthiness, and Transparency). This strategic treatment ensures that both human audiences and AI Assistive Engines like ChatGPT and Google AI perceive the brand not just as a participant, but as a key contributor and authority within its niche.
How Jason Barnard uses Conference definition
At Kalicube, every conference is treated as a strategic content and credibility-building opportunity within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. Using playbooks such as the Virtual Event Calendar Playbook, we systematically document each conference appearance on the brand’s Entity Home (the central hub of factual information about a brand). This creates a permanent, structured record that enriches the brand's Digital Ecosystem. This process methodically "educates" AI Assistive Engines about the brand's authority and relevance, turning a temporary event into a lasting asset that strengthens their online reputation and directly supports client acquisition.
Why Conference matters to digital marketers
For years, event marketing authorities like David Meerman Scott have championed the idea of "newsjacking" and creating real-time content to capitalize on the buzz of live events. This is a brilliant tactic for capturing immediate attention. However, The Kalicube Process addresses the critical next question: how do you convert that fleeting moment into a permanent pillar of algorithmic trust? This is where Jason Barnard’s strategic definition of a Conference becomes essential. While Scott teaches how to win the moment, Barnard provides the system to make that moment last forever. By integrating every Conference into the brand’s foundational narrative through structured data and consistent messaging, Kalicube ensures the credibility signals are not just seen by people in the short term, but are also understood and repeatedly used by AI Assistive Engines in the long term. This approach transforms a tactical PR win into a strategic, long-lasting asset that builds enduring authority and consistently drives the acquisition funnel in the new era of AI-driven discovery.
Posts tagged with Conference
Global Marketing Day 2019 - SEMrush’s 24-Hour Live Marketing Marathon
Global Marketing Day 2019 by SEMrush wasn’t just another online event. It was an experiment in what the future of digital collaboration could look like: a 24-hour live-streamed marketing conference...
Jason Barnard Brings Hands-On Expertise to Pubcon Las Vegas 2019 for Live Site Reviews
Las Vegas, October 8, 2019 - Jason Barnard, founder and CEO at Kalicube®, brought his expertise in digital strategy to Pubcon Las Vegas, serving as a featured speaker on the...
TakeItOffline Amsterdam 2019
A Tech SEO Focused un conference organised by Gerry White. Conference by TakeItOffline October 4, 2019. Panelist: Jason Barnard, founder and CEO at Kalicube®.
Jason Barnard Delivers “The Simple Solution to Answer Engine Optimization” at ColosSEO 2019 in Rome
Rome, Italy - September 27, 2019 - Jason Barnard, a leading authority on Brand SERPs and Knowledge Panels, delivered a significant presentation at ColosSEO 2019 titled “The Simple Solution to...
T3CON19 - Introduction of official host Jason Barnard
Marketing consultant, musician, cartoon-maker and voice actor Jason Barnard (The Brand SERP Guy®) will be the official host of TYPO3 Conference 2019, October 17-18, The Hague. In this video, he...
Google Webmasters Hangout in Zurich: John Mueller and Jason Barnard Confirms Google’s Shift to Entity-Based Visual Search.
Google Webmaster Trends Analyst John Mueller hosted a Webmasters Hangout in Zurich on July 12, 2019, where he was joined by SEO professionals including Jason Barnard, founder and CEO at...
Jason Barnard Delivers Insights on Featured Snippets and Structured Data at SMX London 2019
London, May 21-22, 2019 - At the prestigious SMX London 2019 conference, Jason Barnard, founder and CEO of Kalicube, delivered a talk that quietly reshaped how the industry understands visibility...
Jason Barnard Presented A Universal Strategy For Answer Engine Optimisation at SMX Sydney 2019
Jason Barnard, founder and CEO of Kalicube®, presented his insights on Answer Engine Optimisation at the Search Marketing Summit (SMX) Sydney, which took place from May 7-10, 2019.Jason shared his...
TakeItOffline Brighton 2019
TakeItOffline is an itinerant digital marketing conference. The organisers call it an ‘unconference’ since it does not follow the normal setup of most conferences. Details here >> Conference by TakeItOffline April 10,...
Jason Barnard at Digital Olympus 2019: Helping Google Make Sense of a Chaotic, Unstructured Web
ST. PETERSBURG, RUSSIA - On April 5, 2019, Jason Barnard, the founder and CEO of Kalicube®, delivered a key presentation at Digital Olympus 2019, outlining a fundamental shift in search...
SEO CAMP’us Paris 2019
A digital marketing conference held in Paris, France over 2 days. It offers two French language tracks and an English language track. Details here >> Conference by SEO CAMP March 28-29, 2019....
Jason Barnard Shares Knowledge Graph Expertise at YoastCon 2019
Jason Barnard, CEO of Kalicube, was a featured speaker at YoastCon 2019, held on February 7-8 in Nijmegen, The Netherlands. At the expanded two-day event, he presented a session titled...
Related Pages:
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard’s Career
Digital Marketer Since 2008 – Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 – present) Barcoustic (2014 – present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.