Optimizing not just the content, but the person behind it, as AI engines increasingly evaluate the author's credibility.
The Content Creator Optimization definition
This is the process of optimizing not just the content, but the person behind it. AI engines increasingly evaluate the author's credibility along with the article itself. If the writer isn't trusted, the content may be dismissed.
How Jason Barnard uses Content Creator Optimization definition
We build strong author profiles with structured markup, public author pages, and corroborative sources. We ensure Google and AI understand who the content creator is and why they are a credible authority on specific topics.
Why Content Creator Optimization matters to digital marketers
Author authority is a core ranking and recommendation signal. If your team's content creators are not visible or credible to AI, you are undermining your own SEO and AEO efforts. This concept fixes that issue.
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