Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
In March 2023, the Kalicube® team traded their virtual workspace for the stunning beachfront of BE Resort Mactan in Cebu, Philippines! This exciting three-day team conference wasn’t just about fun...
Knowledge PanelsHow to Trigger and Manage a Knowledge Panels for your Brand. Jason Barnard during CONTFERENCE #1 – online content intelligence & content marketing conference. Video by: CONTADU – Content...
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...
As the world becomes more connected with advances in technology, the competing stage for customer’s attention is fiercer than ever. So, how can you successfully position yourself online, so that...
It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were...
Today’s guest, Jason Barnard brings an eclectic mix of blue dogs, punk and SEO with this wildly varied and interesting conversation. Jason is a man who has chased life experiences...
Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...
How to integrate SEO into your digital strategy – S3:E3 In this guest episode, we talk to Jason Barnard, The Brand SERP Guy® and search engine expert about SEO for...
Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you...
Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...
published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites...