Content Marketing

Content Marketing

Description
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Posts tagged with Content Marketing

Kalicube Team Conference 2023

In March 2023, the Kalicube® team traded their virtual workspace for the stunning beachfront of BE Resort Mactan in Cebu, Philippines! This exciting three-day team conference wasn’t just about fun...

AIBrandBranding+18 more
Mar 11, 2023 Staff Writer

Knowledge Panels – Jason Barnard – CONTFERENCE #1

Knowledge PanelsHow to Trigger and Manage a Knowledge Panels for your Brand. Jason Barnard during CONTFERENCE #1 – online content intelligence & content marketing conference. Video by: CONTADU – Content...

BrandCompanyConference+6 more
Feb 13, 2022 Jason Barnard

Conclusion: Why Brand SERP Optimisation is the Cornerstone of Online Success

Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...

AIBingBrand+26 more
Jan 1, 2022 Jason Barnard

Chapter Eight: SEO Tactics, Techniques, and Strategies

Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...

AIBrandBrand SERP+24 more
Jan 1, 2022 Jason Barnard

Using Buyer Personas to Build Customer-Centric & SEO Driven Content

As the world becomes more connected with advances in technology, the competing stage for customer’s attention is fiercer than ever. So, how can you successfully position yourself online, so that...

AIContent MarketingJason Barnard+5 more
Aug 17, 2021 Jason Barnard

Content Teardowns: How to Create Engaging & SEO-friendly Copy with Semrush

It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were...

Content MarketingFarJason Barnard+8 more
Aug 17, 2021 Jason Barnard

Jason Barnard : Blue Dogs, Punk & SEO

Today’s guest, Jason Barnard brings an eclectic mix of blue dogs, punk and SEO with this wildly varied and interesting conversation.  Jason is a man who has chased life experiences...

AIAmazonArtificial Intelligence+40 more
May 26, 2021 Jason Barnard

Kalicube Tuesdays

Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...

AIBingBrand+37 more
May 23, 2021 Jason Barnard

How to Integrate SEO Into Your Digital Strategy

How to integrate SEO into your digital strategy – S3:E3 In this guest episode, we talk to Jason Barnard, The Brand SERP Guy® and search engine expert about SEO for...

AIAmazonAnswer Engines+50 more
May 18, 2021 Jason Barnard

Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content

Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you...

AIBrandBusiness+9 more
Mar 10, 2021 Jason Barnard

Tracking Your Brand SERP

Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...

AIAmazonBrand+31 more
Mar 5, 2021 Jason Barnard

brand serps’ tips by jason barnard

published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites...

AIAmazonBing+44 more
Mar 4, 2021 Jason Barnard