Copywriting

Copywriting

Description
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Posts tagged with Copywriting

beginner’s in-depth guide to search engine optimization and how it works

originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing...

AIArtificial IntelligenceBing+44 more
May 5, 2025 Jason Barnard

Entity Home Maintenance in Digital Brand Management: What you Need to Know

In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What...

AIAmazonBing+38 more
May 5, 2025 Jason Barnard

Entity Description in SEO: What You Need to Know

Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...

AIBrandBrand SERP+25 more
May 5, 2025 Jason Barnard

How to Write an Entity Description (The Kalicube Way)

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...

AIBrandCompany+25 more
May 5, 2025 Jason Barnard

Search Engine Optimization: A Simple Explanation That Makes Sense

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...

AIBingBrand+39 more
May 5, 2025 Jason Barnard

8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity

What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel  in Google SERPs (Search Engine Results Pages) contains...

AIBrandBrand SERP+27 more
May 5, 2025 Jason Barnard

How to Optimise Your Brand SERP (The Kalicube Process)

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

AIBrandBrand Awareness+43 more
May 5, 2025 Jason Barnard

The #10 Rules of Image SEO for Image Carousels

This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and...

AIBrandBrand SERP+15 more
May 5, 2025 Jason Barnard

Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...

AIArtificial IntelligenceBrand+33 more
May 5, 2025 Jason Barnard

the 3 pillars of seo – Understandability Credibility Deliverability

the three pillars of seo jason barnard created this new definition of the three pillars of seo in 2019 when giving a talk in melbourne, australia. the pillars are based...

AICopywritingCredibility+21 more
May 5, 2025 Jason Barnard

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...

AIAuthoritative SourcesBing+22 more
May 5, 2025 Jason Barnard

How Will You Establish Credibility As a New Entrepreneur? (Chasing the Insights Podcast)

How Will You Establish Credibility As a New Entrepreneur? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares the techniques to build “Credibility.” He...

AIBrandCopywriting+17 more
Jul 16, 2024 Jason Barnard
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