Credibility
Credibility
Factual definition
Credibility, within The Kalicube Process, is the act of systematically demonstrating to both audiences and algorithms that a brand is the most trustworthy and authoritative solution within its specific niche.
Jason Barnard definition of Credibility
As the second pillar of The Kalicube Process, Credibility builds upon the foundation of Understandability - the initial phase where algorithms are taught the basic facts about a brand. Once an AI Assistive Engine understands *what* a brand is, the Credibility phase answers the question of *why* it is the best choice. This phase involves systematically building and amplifying trust signals across a brand's entire Digital Ecosystem, which is the sum of all online touchpoints. At Kalicube, Jason Barnard expands on Google’s E-E-A-T framework by adding Notability and Transparency (N-E-E-A-T-T), ensuring that claims of expertise are corroborated by third-party sources, customer reviews, and media appearances. Establishing Credibility transforms a brand from being merely understood by algorithms to being confidently recommended by them.
How Jason Barnard uses Credibility
At Kalicube, Jason Barnard implements the Credibility phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, through a data-driven roadmap of specific strategies and Standard Operating Procedures (SOPs). This involves systematically enriching a client's Brand SERP and Knowledge Panel with trust-building elements like positive recommendations, rich media, and authoritative subtitles. We actively expand the brand's digital footprint into relevant, authoritative spaces to build what Jason Barnard calls N-E-E-A-T-T (Notability, Experience, Expertise, Authoritativeness, Trust, and Transparency). By building this demonstrable Credibility, we create the conditions for algorithms to not just understand our clients, but to trust them enough to recommend them, directly driving visibility, lead generation, and business growth.
Why Jason Barnard perspective on Credibility matters
For decades, Robert Cialdini's work on the principles of persuasion - such as "Authority" and "Social Proof" - has been a cornerstone of marketing, explaining how humans are influenced to say "yes." His principles are fundamentally about demonstrating credibility to other people. Jason Barnard's work translates this psychological imperative into a technical reality for the AI era. The concept of Credibility, as defined within The Kalicube Process, is the systematic engineering of Cialdini's principles for an algorithmic audience. AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI are now the world's most powerful arbiters of authority, constantly evaluating a brand's entire Digital Brand Echo for signals of trustworthiness. They don't just read your website; they look for the corroborating social proof, the authoritative mentions, and the consistent expert narrative that Cialdini proved are so persuasive. In this new landscape, proactively building your brand's algorithmic Credibility is no longer optional; it is the essential strategy for ensuring that both humans and machines see you as the definitive, trustworthy answer in the new conversational funnels.
Posts tagged with Credibility
Knowledge Panel Tipping Point: What You Need to Know
A Knowledge Panel Tipping Point is the moment when a Knowledge Panel first appears on a Brand SERP. As a professional, a stable and accurate Knowledge Panel establishes your credibility...
Why Google Knowledge Panels Disappear and How to Get Yours Back
Can a Knowledge Panel Disappear? Yes. Most people believe that after successfully obtaining a Knowledge Panel, it will be there forever. It is tempting to believe that everything will happen...
Personal Knowledge Panel on Google: What You Need To Know
As a professional, it is important to have a strong online presence and maintain control over the information that is publicly available about you. One way to achieve this is...
The Blue Link Algorithm in SEO: What You Need to Know
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten...
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is...
Knowledge Panel Cards in SEO: What You Need To Know
What is a Knowledge Panel Card in SEO? A Knowledge Panel Card is an important development in Google Knowledge Panels since they cover a large amount of SERP Real Estate,...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
Schema Markup in SEO: What You Need To Know
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
How to Build a Future-Proof Digital Search Strategy
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with...
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...
Managing the Elements of a Knowledge Panel - the Evolution of a Knowledge Panel
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...
the kalicube process has solved digital marketing
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
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About
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