Digital Marketing Strategy

Digital Marketing Strategy

Factual definition
A brand's Digital Marketing Strategy is a comprehensive plan of action designed to control its online narrative and educate algorithms like Google and ChatGPT, thereby driving tangible business results.
Jason Barnard definition of Digital Marketing Strategy
Jason Barnard applies this term to reject the siloed, channel-based tactics that dominate the industry in favour of a truly holistic approach. Within the Kalicube framework, a Digital Marketing Strategy is the master plan for creating a consistent and authoritative Digital Brand Echo. This strategy moves beyond short-term goals like keyword ranking to the long-term objective of "educating" AI Assistive Engines on who the brand is, what it does, and why it is the most credible choice for its audience. A successful strategy ensures that every online touchpoint, from social media profiles to the Brand SERP, reinforces a single, coherent narrative that builds trust with both people and machines.
How Jason Barnard uses Digital Marketing Strategy
At Kalicube, Digital Marketing Strategy is the foundational philosophy behind The Kalicube Process. Jason Barnard uses the client's Brand SERP as the initial diagnostic tool to audit their current digital ecosystem and build a bespoke strategy. This strategy is then executed through the three core phases of the Process: Understandability (ensuring algorithms comprehend the brand), Credibility (demonstrating expertise and trustworthiness), and Deliverability (being omnipresent where the audience is looking). This structured implementation ensures that every marketing action contributes to the singular goal of building an accurate, positive, and convincing brand narrative that drives business growth.
Why Jason Barnard perspective on Digital Marketing Strategy matters
For decades, business leaders have been guided by strategic titans like Michael Porter, who taught that competitive advantage comes from creating a unique and valuable position in the marketplace. However, in the 21st century, that "marketplace" is overwhelmingly digital, and the "customer" is often an algorithm first. This is where Jason Barnard’s application of Digital Marketing Strategy becomes essential. It bridges the gap between Porter's classic strategic theory and the new digital reality. While Porter focused on defining *what* makes a brand unique, Barnard provides the practical framework for *how* to communicate that uniqueness to AI Assistive Engines. These engines don’t just find your brand; they interpret and narrate its story to potential customers. A holistic Digital Marketing Strategy is the only way to ensure the unique value proposition defined by strategists like Porter is accurately encoded into the digital ecosystem.
Posts tagged with Digital Marketing Strategy

Google’s Knowledge Graph | Jason Barnard

Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert in this field. Jason explains how a...

BrandBrand SERPCredibility+10 more
Jun 5, 2023 Jason Barnard

Teaching Google Who We Are & What We Do with Special Guest Jason Barnard, “The Brand SERP Guy”

Join Tacey and her Special Guest Jason Barnard, “The Brand SERP Guy®”. Today’s Topic: Teaching Google Who We Are & What We Do.Timestamp: 01:46: What is Search Optimization and how...

BingBrandBrand SERP+25 more
Dec 13, 2022 Jason Barnard

Jason Barnard - “The Brand SERP Guy” - A Gamechanger Educating Google…

#15 GameChanging Guests: Jason Barnard - “The Brand SERP Guy®” - a GameChanger educating Google… In this episode I’m interviewing Jason Barnard, an experienced GameChanger who throughout his life, had...

BingBrandBrand SERP+23 more
Oct 6, 2022 Jason Barnard

How To Transform Your Brand SERP Into Your Personal Business Card

How To Transform Your Brand SERP Into Your Personal Business Card Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between...

AmazonBrandBrand Search+40 more
Jun 28, 2022 Jason Barnard

How to Optimise Your Brand SERP and Your Brand Knowledge Panel

In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business...

BingBrandBrand Credibility+19 more
May 13, 2022 Jason Barnard

3 Ways to Get You More Traffic and Boost Brand SERP

Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially?  Search engine optimization (SEO) is all about playing the long game. Getting results can take time...

BrandBrand SERPBranded Search+28 more
Aug 9, 2021 Jason Barnard

Jason Barnard : Blue Dogs, Punk & SEO

Today’s guest, Jason Barnard brings an eclectic mix of blue dogs, punk and SEO with this wildly varied and interesting conversation.  Jason is a man who has chased life experiences...

AmazonArtificial IntelligenceBrand+31 more
May 26, 2021 Jason Barnard

SERP Features Course: Triggering and Optimising Video Boxes

Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great...

BrandBrand AwarenessBrand SERP+19 more
Apr 21, 2021 Jason Barnard

Brand SERPs Foundations Course: SEO Tactics You’ll Need

Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...

BrandBrand SERPBusiness+34 more
Apr 21, 2021 Jason Barnard

Brand SERPs Foundations Course: Improving the Results You Control

Jason Barnard speaking: Improving the results you control. Here’s the situation. You’ve got your homepage perfect. The meta title and description appear as you want them on your brand SERP. The...

BrandBrand CredibilityBrand SERP+13 more
Apr 21, 2021 Jason Barnard

Jason Barnard - The Brand SERP Guy & Knowledge Graph Expert

Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....

AmazonAuthoritative SourcesBrand+40 more
Apr 2, 2021 Jason Barnard

5 Hours of SEO | The Hidden Treasures in Your Brand SERP

If you want to convince a prospect searching your brand name, you need rich elements such as Video Boxes, Twitter boxes, Image Boxes, Knowledge Panel, Reviews… But how do you...

BrandBrand SERPDigital Ecosystem+12 more
Mar 10, 2021 Jason Barnard
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Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

AIBrandBrand Positioning+42 more
Jun 28, 2024 Staff Writer

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard