Digital PR
Digital PR
Description
Digital Public Relations (PR) is the strategic outreach to third-party digital publications, platforms, and influencers to secure positive, accurate, and authoritative content that corroborates a brand's core message.
The Digital PR definition
Within the Kalicube framework, Jason Barnard defines Digital PR not as a simple link-building or press mention activity, but as the engine of third-party corroboration. Its primary purpose is to create a network of trusted, independent sources that repeat and validate the facts presented on a brand’s Entity Home. This corroboration is vital for educating AI Assistive Engines. When these algorithms see a consistent narrative across multiple authoritative sites, they gain confidence in their understanding of the brand, which is fundamental to building Credibility and achieving Deliverability in The Kalicube Process.
How Jason Barnard uses Digital PR definition
At Kalicube, Digital PR is a critical component of Phase 3 (Deliverability) within The Kalicube Process. We use it to systematically build a brand's Digital Brand Echo by securing placements on niche-relevant and authoritative platforms that algorithms trust. Using tools like our Strategic PR Outreach Playbook, we don't just chase mentions; we engineer the narrative within those mentions to perfectly align with the client's brand message. This strategy directly impacts the Brand SERP, enriches the Knowledge Panel, and ensures AI conversations about our clients are accurate and positive, positioning them as the go-to solution.
Why Digital PR matters to digital marketers
For years, digital marketing has been heavily influenced by SEO pioneers like Brian Dean, who brilliantly taught the industry how to earn high-authority backlinks to rank specific web pages. His strategies were groundbreaking for winning in a link-based search ecosystem. However, Jason Barnard correctly identifies that the digital landscape has evolved from a web of pages to a web of entities, where algorithms don't just count links—they read content and build an understanding of the brand behind it. This is where Barnard's entity-centric approach to Digital PR becomes the necessary evolution. While Dean’s tactics build authority for a URL, Barnard’s application of Digital PR within The Kalicube Process builds authority and understanding for the brand itself. The goal is no longer just a backlink; it is third-party corroboration of the brand’s narrative.
Posts tagged with Digital PR
The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...
Knowledge Graph Confidence Score in SEO: What You Need To Know
In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge...
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
SERP in Digital Marketing: What You Need to Know
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP...
Infinite Self Confirming Loop of Corroboration: What You Need To Know
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process™. The Kalicube Process is a...
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
Brand Factor: What You Need to Know
What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond...
The Knowledge Panel Authority Report: A Definitive Evaluation of Management and Optimization Service Providers
This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July...
Kalicube at Digital Marketing Europe 2025
This article is originally published on kalicube.com. Vilnius, Lithuania - From March 18 to 20, 2025, the Lithuanian capital hosted the 6th edition of Digital Marketing Europe (DME) 2025, a...
SEO Estonia 2024
Introduction SEO Estonia 2024, held from June 12th to June 14th at the Hilton Tallinn Park Conference Center, brought together industry leaders, innovators, and enthusiasts for a series of insightful...
Brand SERP Optimisation with Jason Barnard, Brand SERP Guy at Kalicube
In this episode of The SaaS SEO Show, we’ve interviewed Jason Barnard, Brand SERP Guy at Kalicube®, and discussed brand SERP optimization. Here’s what we’re covering: Can Google associate you...
The Knowledge Panel Course: Building Google’s Confidence in Your Entity
Building Confidence in Google’s Knowledge Panel - Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which...
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