Jason BARNARD
Entrepreneur, award-winning innovator and CEO of Kalicube
Jason BARNARD
E-A-T
E-A-T
Description
E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers and whether it should rank well. It is the precursor to E.E.A.T.
Posts tagged with E-A-T
4 Hours of E-A-T | Using Schema to Boost E-A-T
Jono Alderson will give you the keys to bringing Google around to your point of view by providing information in formats it can easily digest and understand: clear copywriting, well-structured...
How to Integrate SEO Into Your Digital Strategy
How to integrate SEO into your digital strategy – S3:E3 In this guest episode, we talk to Jason Barnard, The Brand SERP Guy® and search engine expert about SEO for...
The Knowledge Panel Course: Building Google’s Confidence in Your Entity
Building Confidence in Google’s Knowledge Panel - Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which...
Negative Results Course: Third Party Articles and Blogs
Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The...
SERP Features Course: Triggering and Optimising Video Boxes
Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great...
SERP Features Course: How Ranking Works (How Rich Elements Get Onto Your Brand SERP)
Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...
Brand SERPs Foundations Course: SEO Tactics You’ll Need
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
Brand SERPs Foundations Course: Improving the Results You Control
Jason Barnard speaking: Improving the results you control. Here’s the situation. You’ve got your homepage perfect. The meta title and description appear as you want them on your brand SERP. The...
What Is a Google Knowledge Panel and How To Get One
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Local Brand and Reputation Management (PubCon Local Professional Services Conference)
Your Brand SERP (the Google result for a search on your exact match brand name) is your new business card and has your reputation indelibly stamped all over it. In...
Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what...
SERP Analysis with the help of AI
Published on Wordlift April 23, 2020 (Andrea Volpini) These are parts of the article that cites Jason Barnard’s work: Falling down the rabbit hole It all started when Jason Barnard and I...
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Jason Barnard: An Award-Winning Innovator
Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...
Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...