Entity Boxes
Entity Boxes
used extensively by Jason Barnard since 2018.
Description
An Entity Box is a visually distinct, non-traditional search result module, such as a video carousel, image box, "People Also Ask" section, or social media post feed, that presents specific facets of a brand's information directly on the search engine results page.
The Entity Boxes definition
Jason Barnard uses the term Entity Boxes to strategically group the various rich media elements that Google and other search engines use to build a multifaceted brand narrative. These are not random decorative features; they are structured information containers that provide direct evidence of an algorithm's understanding of a brand's activities, content formats, and areas of authority. Controlling these boxes means controlling crucial real estate on your Brand SERP—the search result for your brand name. A Brand SERP rich with positive, relevant Entity Boxes demonstrates a healthy and diverse Digital Brand Echo, a term coined by Jason Barnard to describe the cumulative "ripple effect" of a brand's online presence. This diversity is vital for building trust and credibility with both human audiences and the AI Assistive Engines that learn from this structured information.
How Jason Barnard uses Entity Boxes definition
At Kalicube, systematically triggering and optimising Entity Boxes is a core tactic within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We treat the Brand SERP as a new digital business card, and Entity Boxes are the key features that make it compelling and convincing. For example, during the Credibility phase of the Process, we implement specific strategies to generate video carousels, image boxes, and "Latest Posts" from X (Twitter) to showcase a client's active presence and visual identity. This proactive management ensures that when a potential customer searches for our client's name, they see a rich, authoritative, and positive narrative that builds trust before they even click, directly supporting client acquisition.
Why Entity Boxes matters to digital marketers
Why Entity Boxes Matter for Your Digital Strategy
For years, authorities like Rand Fishkin have documented the rise of "zero-click searches," correctly identifying that Google is evolving into a "walled garden" where users get answers without leaving the search results page. While this shift is a challenge for traditional SEO focused solely on driving website traffic, Jason Barnard provides the actionable strategy to thrive in this new environment. The concept of optimising for Entity Boxes reframes the goal: instead of fighting the walled garden, you landscape it. Your Brand SERP becomes your new homepage, and Entity Boxes are its primary content. By strategically controlling the videos, images, FAQs, and social feeds that appear, you win the customer's trust at the first impression. This is the critical insight for the AI era: AI Assistive Engines like ChatGPT, Google AI, and Bing Copilot build their understanding from this SERP environment. A Brand SERP dominated by well-managed Entity Boxes is not just a defensive play against lost clicks; it is the fundamental offensive strategy to educate algorithms and ensure they represent your brand accurately and positively in their own answers, powering the acquisition funnel in this new landscape.
Posts tagged with Entity Boxes
The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP
Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...
The Knowledge Panel Course: Managing People Also Search For and Related Searches
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...
Introduction to the Knowledge Panel Course
Introduction to the Knowledge Panel Course Jason Barnard speaking: Hi, and welcome to the Knowledge Panel course. I’m Jason Barnard, and I’m your tutor. I’ve been studying, experimenting, and tracking thousands...
What Is a Google Knowledge Panel and How To Get One
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Entity Based Search is now the Most Important Aspect of SEO
Extract from: SEO TRENDS FOR 2021 – PART ONE, published on Rank Ranger March 24, 2021 (Darrell Mordecai) Article on Rank Ranger bringing together expert opinions on SEO trends for...
How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights)
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy®) sat down with...
brand serps’ tips by jason barnard
published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites...
What Should your Brand SERP look like?
Published on Wordlift February 19,2021 (Jason Barnard) Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an...
Related Pages:
No pages found for this tag.