Entity Description
Entity Description
Description
The Entity Description is a summary that describes who the Entity is, what it does and which audience it serves. In SEO, the Entity Description is used to provide Google with the important information directly.
Posts tagged with Entity Description
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Entity Executive Summary in Entity SEO: What you Need to Know
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”...
Sources for Knowledge Panel Descriptions
Where Does Google Get the Knowledge Panel Description? About 65% of Knowledge Panel Descriptions are from Wikipedia and 20% of Knowledge Panels do not contain a description. The remaining 15%...
How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your...
Schema Markup in SEO: What You Need To Know
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a...
Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) - What You Need to Know
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault)....
The Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now...
Entity Description in SEO: What You Need to Know
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...
How to Write an Entity Description (The Kalicube Way)
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...
Why Should You Manage Your Entity Online Intentionally Without Delay? (Julian Goldie SEO YouTube Channel)
Why Should You Manage Your Entity Online Intentionally Without Delay? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard raises the concerning function in the...
Google Knowledge Panels - a Deep, Deep Dive with Jason Barnard
SEO Podcast #7: Google Knowledge Panels - a Deep, Deep Dive with Jason Barnard On the eve of the launch of Kalicube®’s 17-point Knowledge Panel Checklist freebie download, Olga Zarr...
Knowledge Panel Q&A – Jason Barnard from Kalicube Answers All Your Questions
Feedback from people about my interview with Jason (Knowledge Panel super-expert) last week has been incredibly positive. Jason answered a lot of questions including the importance of the Entity Home,...
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