What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in...
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...
In this article, you will learn more about Knowledge Cards (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Knowledge Cards in SEO? Simple Definition...
In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition...
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage....
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...
When people talk about online reputation management (ORM), they usually think of traditional PR agencies scrambling to bury negative articles with dozens of blog posts or spinning up throwaway websites...