Featured Snippets

Featured Snippets

Description
Answer boxes appearing at the top of the SERP, pulled directly from website content and often used by voice assistants and AI-powered answers.
The Featured Snippets definition
These are answer boxes at the top of the SERP, pulled directly from website content. They are often used by voice assistants and represent prime real estate in zero-click search.
How Jason Barnard uses Featured Snippets definition
We format client content with clean HTML, structured headings, and concise answers to target snippet opportunities. We also identify high-intent questions and design content specifically to trigger this feature.
Why Featured Snippets matters to digital marketers
This is how you win "position zero". If your brand provides the answer in the snippet, you dominate the query, even when users don't click. It's an AI visibility lever every brand must control.
Posts tagged with Featured Snippets

Why Jason Barnard Is the World’s Leading Expert in Personal and Corporate Brand Optimization for Google and AI

When you understand the mechanics of how Google and AI engines interpret, display, and recommend information about entities (people, companies, products), you hold the keys to online visibility in search...

AIAnswer EnginesBing+54 more
Apr 7, 2025 Jason Barnard

The entrepreneur’s blueprint: building a personal brand that drives business growth with search and AI

“Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every...

AIBrandBusiness+25 more
Apr 7, 2025 Jason Barnard

A 13-Point Roadmap for Thriving in the Age of AI Search

Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape...

AIAI SearchAI-Driven+47 more
Dec 12, 2024 Jason Barnard

How To Build Your Brand and Take Command of Your Online Reputation with Jason Barnard

In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling...

AIAI SearchAssistive Engines+66 more
Dec 6, 2024 Jason Barnard

How to Become a Recommended Solution Provider on Google Entity Lists

Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will...

AIAI Assistive EnginesAnswer Engines+52 more
Jul 16, 2024 Jason Barnard

10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...

AIBingBrand+38 more
Jul 14, 2023 Jason Barnard

How Google Universal Search Ranking Works - Darwinism In Search

Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google....

AIBingBrand+33 more
Feb 28, 2022 Jason Barnard

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

AIBingBusiness+27 more
Aug 18, 2021 Jason Barnard

3 Ways to Get You More Traffic and Boost Brand SERP

Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially?  Search engine optimization (SEO) is all about playing the long game. Getting results can take time...

AIBingBrand+34 more
Aug 9, 2021 Jason Barnard

Jason Barnard: Content Deliverability as a Game-changer in SEO

With featured snippets, video boxes, image boxes, local results, and all the other rich elements, deliverability becomes more complex and more important. In this video, Jason Barnard talks about deliverability...

BrandDeliverabilityFeatured Snippet+8 more
Jun 14, 2021 Jason Barnard

The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault

Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...

AIBingBrand+27 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: How a Knowledge Panel Is Built

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...

AIBrandBrand SERP+29 more
Apr 21, 2021 Jason Barnard