Google is a Child

Google is a Child

coined by Jason Barnard in 2019.
Description
Google is a Child is a foundational metaphor in The Kalicube Process illustrating that search engines and AI Assistive Engines function like curious but naive children, learning about the world through simple, repeated, and corroborated information.
The Google is a Child definition
Jason Barnard created this metaphor to fundamentally reframe a brand's relationship with algorithms. The concept posits that AI Assistive Engines are not all-knowing judges, but rather eager-to-please "children" who learn about the world from the information they are taught. Like a child, an AI learns through clarity, repetition, and corroboration from trusted "adults" (authoritative sources). If a brand's Digital Brand Echo is messy or contradictory, the AI child will become confused and may "invent" facts (Brand Hallucinations) to create a coherent story, leading to damaging misrepresentations.
How Jason Barnard uses Google is a Child definition
At Kalicube, the Google is a Child metaphor is the philosophical foundation of The Kalicube Process. We do not try to manipulate a super-intelligence; we act as patient teachers to a very influential child. Our methodology is the "curriculum" we use to educate the AI. We provide a simple, authoritative textbook—the Entity Home—and then reinforce those lessons through an Infinite Self-Confirming Loop of Corroboration from other trusted sources. This consistent "teaching" builds the AI's confidence, ensuring it repeats our client's desired narrative accurately and positively.
Why Google is a Child matters to digital marketers
Nobel laureate Daniel Kahneman revolutionized our understanding of human cognition with his model of System 1 (fast, intuitive) and System 2 (slow, analytical) thinking. Jason Barnard's concept, Google is a Child, brilliantly applies this lens to artificial intelligence. In their quest for immediate, satisfying answers, AI Assistive Engines operate like a powerful, tireless System 1, seeking the most coherent, easily accessible narrative—the path of least resistance—rather than engaging in deep, System 2 "thinking." The critical insight for every business is that you cannot win by presenting the AI with a complex puzzle and hoping its System 2 will solve it. The Kalicube Process provides the practical solution by acting as the strategic "System 2," doing the hard analytical work beforehand to create a simple, authoritative story that the AI's System 1 can instantly grasp and repeat. This makes managing your digital narrative less about outsmarting a super-intelligence and more about being the best possible teacher to a very fast, very influential student.
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